LinkedIn provides tremendous opportunities for business owners and sales people to interact, engage, and connect with potential new customers. Its growing network of over 450 million professionals are looking to connect for sharing business ideas and networking.

In this blog post we discuss 4 ways for using LinkedIn to make your time on LinkedIn effective and successful for your business.

1) Up to date

With the array of social media profiles, it may have become a little overwhelming to keep them up to date. LinkedIn is probably where you need to focus your attention. Update your profile regularly and include projects and job positions so that clients can most easily find you when the need arises.

2) Keeping in Touch

It may be difficult to manage staying in touch given the sheer numbers that can accumulate, but your clients don’t care about you if you don’t care about them. A good way to keep them engaged is by posting interesting reads that spark discussion. It allows clients to trust your insight and judgements, and it helps keep you top of mind.

3) Great minds think alike

Join relevant groups and be active. Take a leadership role in creating a sense of group culture. You can also  take a discussion offline, such as when organizing a networking event. These have huge potential for creating powerful and meaningful relationships. Value is created by introducing two people (with their permission) who may be able to provide value to each other. That in turn makes you a go-to connector.

4) Connect

Each social media network serves its own purpose and crowd. Expand your market base by integrating these networks in a way that’s most meaningful to your business. Using LinkedIn may provide professional intimacy and build rapport, but Twitter integration can allow clients to hashtag your relevance to their friends.

Some people may believe that LinkedIn is primarily for job seekers, but it presents some amazing opportunities for business owners too. By using these tips as a foundation for growing your network, you can have terrific success while optimizing your efforts on LinkedIn!

If you enjoyed this post, you may also want to check out these others:

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Sharing Referrals Means More Business for Everyone
Gaining and Retaining Customers with Bonafide Black Friday Deals
5 Simple Keys to Better Business Development
The Biggest Lie In Website Design: You can Do it Yourself!
Yes! There’s Still Gold In Cold Calling.
4 Ways LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients

This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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