No matter if you’re a single-person contractor, or a 300-employee firm, client loyalty can be the breath or the bane of your business. With the ever-changing environment of the business world, so too, must our ideas about client retention change.
Following are a few ways to help you entertain, engage, inspire your clients for better, long-lasting relationships.
Sure, taking a client out to a great restaurant, with amazing service is a great way to entertain them. However, those interactions are likely not going to be on a very regular basis. What about your day-to-day collaborations? Keeping a jovial attitude can go a long way. A well placed joke, or spin on words doesn’t hurt either. Always remember to keep it classy. You want to be clever and witty, not offensive.
If someone is paying for your services, you can be sure they expect to feel as if they have your full attention. Keep them involved and engaged as much a possible. Don’t speak to them in technical and confusing jargon. Do email and hold phone conferences on a regular basis. This lets the client know they are a priority, and if they feel that way, they are sure to sing your praises.
Be enthusiastic! Not only for your client, but for your team! Always try to find the silver-lining of a situation. Bring only positivity to the table and leave no room for doubt or misgivings. Confidence is key.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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