LinkedIn has long been the primary social media outlet for business, especially for professional services. Marketing managers and business development professionals have racked up hundreds of contacts. They have crafted and carefully maintained pages for their projects and principal level staff. Groups were joined. Pulse articles written and curated. . . all hoping to generate new business.
No Such Luck! You might as well abandon that hope. LinkedIn is good for many things, but generating new business is NOT one of them. What went wrong? These factors tend to drive serious business development away from LinkedIn:
1. LinkedIn Became Facebook
You’ve noticed it. The content on your LinkedIn home page looks more and more like your Facebook newsfeed. Posts are more personal, more about promotion, and less appropriate in a business environment.
2. Endorsements Are Meaningless
You are constantly asked to ‘endorse’ a contact for a ‘skill’ that person may very well not have. How can that mean anything?
3. Contact Requests Are Annoying
An informal poll of a group of business development professionals for engineering firms showed that nearly half of the contact requests received were from staffing agencies or software sales.
4. Unsolicited Job Announcements
You’ve probably noticed an increase in the number of emails from LinkedIn informing you of firms who are looking for someone just like you, maybe. Unfortunately, the keyword-search method is flawed, and potential job opportunities are often not relevant to your skill set.
Again, LinkedIn is a great platform for many things; Pulse always has interesting articles. Many groups maintain lively discussions. Even introductions can be useful. Just don’t expect to generate new business.
If you enjoyed this post, you may also want to check out these others:
How to Save Time on Office Administrative Tasks With Technology
10 Ways to Make Your Facebook Page Amazing
The Science Behind Effectively Using Twitter Ads for Your Business
It’s Time to Make Mobile Marketing a Part of your Business Strategy
Responsive Web Design: A Single Trend That Can Dominate the Success of Your Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
Is There Still Gold in Cold Calling?
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
“Like” us and/or “Follow” us at these social media sites and we’ll return the favor:
Please comment. We’d like to know if you found this article informative or helpful?