About The Sherwood Group | Strategic Graphic Design

Margo Sherwood
Chief Executive Officer

Margo Sherwood

Margo has been in the advertising, graphic design, website design & marketing communications industry for over 20 years.

When working with clients, She focuses on helping them meet their business goals, and in the process she has often helped them double or triple their business. Many of her clients found that her company not only stirs their imaginations with their creativity, but also leaves their competition shaken and wondering, “Now what do we do?”.

Our Mission: To stir your imagination and leave your competition shaken and wondering, “Now what do we do?”.

Results: Our creative work doubled or tripled the business volume of quite a few of our clients. In one case, from $20 million per year to $52 million in sales per year within 3 years. The “buzz” generated by our creative solutions also creates unique marketing opportunities and sales. When you go with us, you can expect great results!

Clients: Our clients range from solopreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Work: We work with clients who want to push beyond the obvious. The work doesn’t have to be edgy or outlandish — those campaigns often don’t work anyhow. We have no interest in churning out generic marketing materials, whether print or websites; they’re a waste of your money.

Creativity: We strive to create refreshing, memorable work that moves people to action. The recognition we’ve received from our peers shows that we’ve accomplished that to a great extent.

Experience: We’ve had more than 30 years of experience successfully meeting and exceeding the marketing communication challenges presented by our clients. We can do the same for you!

Testimonials: Our clients consider us a low-risk vendor, meaning they know they can rely on us to deliver. See what they have to say about us here.

Our Client-First Philosophy

Hiring a Design Firm with sound business practices and creative design talent is not enough. It is important that your firm have a personal work ethic, with values and people that happily work with you to help you achieve your goals. The following are our operating principles:

  1. The client is always right (mostly).
  2. Creative expression is always directed by the client’s vision and goals.
  3. We value our reputation that we are easy to work with, with excellent results based on client goals.
  4. The Sherwood Group is always the calm at the eye of the storm as deadlines approach.
  5. All work is done within the time frame required by the client.


Creative Process

  1. Upon approval of our design proposal, we will meet with you to establish your marketing objectives.
  2. We will then formulate 2-3 (or more) design concepts that clearly convey the unique selling proposition of your product or service.
  3. Your chosen concept (or sometimes a combination of several) is then finalized and presented to you as a comprehensive layout so you’ll know exactly how your finished project will appear.
  4. We then refine and modify the layouts to incorporate your feedback and comments, presenting them as revised layouts for your approval.
  5. From this point, depending on the complexity of your project, we complete production and/or programming in several phases, incorporating your comments and feedback every step of the way through final completion.

Billing Process

  1. Best Deal: Though we recognize that this billing process isn’t for everyone, especially when we first start working together, you’ll get our best pricing deal if you allow us to bill you according to the exact number of hours required (at $125.00/hour) for completion of your project.
  2. Not-To-Exceed Quotations: If you prefer we can give you a “not to exceed” estimate that would change only if the scope of your project changes (i.e.: if you add additional pages, decide on a new direction, etc.) In this case, we would estimate your project based on the number of hours we believe it will take plus an allowance of 10% to 20% for “unforeseens.”


Client Testimonials

The projects you completed for us helped Digital Instruments/Veeco Metrology go from $20 million to $52 million per year in revenue within 3 years. — Monte Heaton, EVP Marketing, Digital Instruments.

Your brochure generated $43 million in new business within 10 weeks, and virtually overloaded our loan department. — Tammy Tagami-Reeves, VP Marketing, Lockheed Federal Credit Union.

Your promotional advertising and strategic branding campaign for our Orcolite lenses helped us go from #38 in our marketplace to #4 within only 9 months. — Robert Fleming, Manager of Marketing Communications, Optical Radiation Corp.

Throughout my 30 plus years in marketing, I’ve only come across 1 or 2 companies that even come close to Will Sherwood’s when it comes to creativity, service and price. — William Dougherty, VP Marketing, Iris Diagnostics.