Have you been hesitant to go after big clients because you operate a small business? We have good news for you: You don’t have to be a big company to get big clients. Here are five strategies small businesses can use to get and keep big clients:
Find your niche.
You can’t be everything to everybody. You can, however, be very, very good at some things. Take the time to know and understand what it is that you do better than anyone else. Focus on and expand your strengths.
When you go after new clients, study the market carefully. Keep up on business news in your area. Which potential clients are expanding or restructuring? Has there been a significant change in mission or in leadership? Which big clients are most likely to need your services now or in the future?
Keep it personal.
Small businesses have the advantage when it comes to the personal touch. When you go after the big clients, let them know that their business will be very important to your company. Let your client-to-be know how they can count on you and your staff to provide plenty of personal attention.
Adapt and innovate.
As a small business owner, you write your own rules. You don’t have to go through corporate layers to change plans quickly. Make sure your presentation includes the value of adaptability and quick response to client needs.
Tell your story.
Can you offer lower cost because you have less overhead? Do you have loyal employees and next-to-zero turnover? Have you been in business for four generations? Have you nurtured your business as a personal passion? Everyone loves a success story. Be sure to share yours.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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