Search engine optimization is all about utilizing techniques and strategies that put your online properties in front of your prospects. There’s a lot of competition and noise on the Internet trying to grab your prospect’s attention. Here are some ways to get around that.
Properly executed search engine optimization techniques would allow you to put a face to your content and trample competitors that are creeping into your niche.
Google Is Focusing on a User-Friendliness and Usability.
Before algorithm changes like Google Panda, many online marketers took advantage of a more lackadaisical online environment where companies and webmasters can jampack their blog with keywords and made a data that were relevant to their field. This used to work with varying levels of success. Modern-day Google is much smarter than that, with the search engine quickly slapping websites way back in the search engine results page if they notice that you are using Blackhat methods to gain a competitive edge. Here is how Google is doing just that with changes to their algorithm:
- Panda Algorithm Update focused on large scale sites that had thin content.
- Query Encryption Updated focused on privacy, privatizing certain keyword inquiries.
- Penguin Algorithm Change focused on removing sites that used keyword stuffing to try to compete against competitors.
These updates removed spam and intrusive tactics, with these updates regularly underlining the importance of intuitive web design, and natural long tail keywords, and “white hat” methods of marketing.
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Using Fluid Web Design To Enhance Reader’s Experience
The competent webmaster and business blog will utilize engaging content, thoughtful linking patterns, and a web design that is intuitive and unobtrusive. Search engines gauge how a website is doing by monitoring how many people click the back button on their browsers. Many customers and readers hitting the back button will notify Google that your website may be full of obtrusive ads, scripts that slow down their browsing, or content that is lacking in engagement. It’s important to use a web design template that is fluid, allowing it to accommodate different screen sizes. Content should be educated, spoken with authority, appointed with personality, and updated regularly.
Search Engine Optimization Still Works
Techniques employed to improve search engine optimization are ever-changing, but they still work. As long as you are focusing on optimizing your readers experience with methodic search engine optimization strategies, then you can reap marketing success.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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