Do-it-yourself websites often look amateurish as most of us know. You only have a few seconds when someone lands on your site to make a great first impression. And, when it comes to do-it-yourself websites, visitors most often think “amateur, amateur, amateur.”
A professional webmaster is called a professional for one reason
A professional webmaster makes your site look great as well as function well. There are two aspects to the website. One is the front end that your customer sees, and the other is back end of the website where you can make changes, additions or edits. And, this is what’s important about each:
- The front end must successfully position you visually and/or crush your competition on the web.
- The back end makes it easy for your to make your own changes, additions or edits, so you don’t have to contact your webmaster every time you want a change.
Here is what a professional webmaster does that do-it-yourself websites cannot.
- Coding – the webmaster went to school to learn this
- Legal pages – Privacy, Terms of Service, Disclosure and other pages related to your industry
- Secure payment processor – your customers want to be sure that their credit card security is safe
- Google maps to show customers your location
- Contact form – so customers can contact you by email
- Chat option if your company wants Live Chat
- Images and graphics that are not copyrighted and safe from fines
- Designed for fast loading time
- Designed for compatibility with smart phones; not all websites function well or look great on smart phones
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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