“How do I get more visitors to my website?” This is a question businesses are asking daily. Typically, this has nothing to do with your website’s quality, especially if it was professionally designed. Instead, there’s one thing every marketer understands and every website owner must also learn. Read on. . . .
The online world is an attention economy. Attention is finite, and therefore scarce. So if you want people to pay attention to you, you need to earn it.
~ Kiyara Sharma, Quora
For this reason, creativity is a really important part of marketing. With it you have four tips for attracting more visitors to your website:
Create an amazing blog.
This is the type of blog you update often with meaningful content that’s written with a compelling headline, bullet points, and useful information.
Give away some of your best work for free.
According to Tim O’Reilly, “Obscurity is a greater threat than piracy” because if people haven’t heard of you, they won’t rip you off or pay for your work either. So, use a creative commons license and give away a chapter, free report, video, design template, or a few images but keep the really good stuff for them to buy from you later on.
Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”
Borrow someone else’s audience.
Instead of starting from scratch, write a high-quality guest post for a popular blog in your niche. This is your chance to make a really good impression and attract these readers to your own blog and it’s not even unethical. In fact, you’ll receive many thanks for your guest post from the blog owner themselves.
Circulate your content on social media.
This is a great way of finding new followers for your blog. Don’t just share your own content, share other people’s content as well.
While none of these tips are “quick fixes,” they offer cumulative benefits. As such, you’ll continue building on to your business with every step you take. If you need help understanding how this works or putting it to work for your business, contact us. We’re happy to help!
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.
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