Many small business owners still don’t believe in email marketing. They focus on blogging or social media marketing, without trying to set up an e-mail list. However, it is really important to have a list of clients and potential ones.
Part of your goal of blogging and social media marketing should be to set up an e-mail marketing list for the following reasons:
1. Email Marketing is Easy.
Sending out e-mails is simple and easy to do. It won’t take a lot of time to write e-mails for your customers and potential customers so you won’t have to hire any new employees to manage your e-mail marketing campaign.
2. Email Marketing is Effective.
Most people check their e-mail several times a day. Not only do they check it, they read important e-mails and follow-through with things that are important to them. Make sure that you keep your customers informed of any sales and specials and they will be sure to shop during those times.
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3. More Than Ever People Use their Email on Mobile Devices.
With the growing number of smart phones and tablets, people now have access to their e-mails no matter where they go. This means you can send business e-mails out when you are running errands and people will receive them when they are out and about.
Still not using e-mail marketing?
It is time to get started. It is not difficult to set up. You will probably even be able to use your smart phone to send out messages when you are on the go! Many people worry that they will have to hire more employees but with e-mail marketing, you shouldn’t need more help. It does not take much time to write a few e-mails to keep your clients informed about your company. It is also very effective. If you start offering some coupons, you will see it right away.
If you enjoyed this article, you may also want to check out these others:
Blogging: Four E-Z Ways to Help Your Business Get Found on the Web
5 Reasons Social Media May Not Be Working for You
Blogging: The Google Way
How to Become an Authoritative Source on Facebook
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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4 Comments:
By Dawid 18 Jul 2015
The problem is that practically NOBODY knows how to easily MONETIZE that list. Today I did download this book about MONETIZE that list I do recommend it http://l-1.co/34aa95f3
By Sylviane Nuccio 21 Jul 2015
True, email is easy and most people check their emails all day long, however to make sure they open YOUR email you need to make sure that you address the person by their name, and don’t sound like a robot.
Email marketing just like any other marketing techniques requires relationship building.
By SNM Inc 22 Jul 2015
Email marketing is not a dead horse. It offers a way to communicate with your clients personally.
By Priya 24 Jul 2015
One thing I have gathered that prospects or potential customers actually prefer email marketing as email from the seller looks more authentic, personalized, & printed source of information at first hand. Small videos / web casts/ pod casts if included in email can add weight to the content. So email marketing is very important and should back calls and other social media promotions. If in customer inbox and not important immediately she can always do a simple inbox search and locate contacts/ other information later as well rather than searching on internet.