In years past, we all relied on the yellow pages, or on word of mouth to grow our businesses. These days, people type in a search phrase, and if your business shows up on any page other than page 1 of Google, Bing or Yahoo, you can forget it! For better search engine rankings, blogging tops the list to help your business get found on the web.
With an infinite amount of choices, how do you help your business get found on this global platform called the world-wide-web? This is where blogging and the four “E’s” come into play. Educate, Entertain, Engage, and Enrich:
- Before you start Blogging, a little research is in order. You need to determine who your target market will be. This will need to be clear within the content you post on your blog.
- Be relevant – if your target market are new college graduates looking to promote their skills, you don’t want articles that talk about estate planning and retirement accounts.
- Relate to your audience – write like you are having a conversation. Making it personal by using ‘I” and “you” can be a bit scary for some people, however, this helps to close the gap between the blogger and the reader by reducing the formality.
- Start with a funny quote, anecdote, or even a question. The person reading will find this more real and be more inclined to read further.
- Adding a video that relates to the overall content will help corroborate the message.
- Be different with the same boring material – you can find much of the same information on a single topic, so how do you differentiate yourself from everyone else? Add a personal story or find a different way to represent your topic.
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When someone lands on your site, you have on average, 2.6 seconds to grab their attention. This is a great opportunity to show a funny graphic, tell a funny story or even ask a question.
Enrich is a verb that means improve or enhance the quality or value of. Ask yourself this question, “does the content in my article improve, enhance or provide value to my reader?” Be consistent in your message. Make key points tweetable. Make it easy for your audience to participate.
By following the 4 “E’s” of blogging, you can be sure that you will have an ever increasing audience and in no time you will be easily found.
To learn more tips and tricks to improving your internet presence please visit our blog or contact The Sherwood Group.
If you enjoyed this article, you may also want to check out these others:
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Blogging: The Google Way
When Is It Time to Quit Your Business Without Feeling Guilty?
How to Become an Authoritative Source on Facebook
Going From a Small Business to a Corporate Career? (Top Job Hunting Tips)
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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By Nahid Hasan 30 Aug 2015
I just liked the way you described about the 4 E’s. Honestly without producing educative and engaging content it is tough to get desired rank and social signals. Thanks for the article.