5 Reasons Social Media May Not Be Working For You

According to eMarketer, 2 billion of Earth’s 7.2 people are now on social media. This is a large number of people your business can reach. Furthermore, social media is the best way to reach out to lots of people without spending much money.


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So, if you’ve tried, but say that social media is not working, here are 5 reasons it may not be helping you build and grow your business:

1. Do you pay-to-play on Facebook?

There’s no doubt about it, Facebook is one of the biggest social media platforms today. However, reaching people requires that you “pay to play.” In other words, reaching people here requires a small advertising budget.

2. Do you do more than simply post sales messages?

You can’t simply post sales messages or you’re considered a spammer. Instead, you need to form relationships.

3. Are you trying to make sales on social media right away?

Don’t head out on to social media expecting to make a sale right away. Instead, you need to give to get. Posting useful information now is the best way to make sales in the future.

Are you overwhelmed by all the different options for promoting your business? Check out our packages for websites and social media marketing!

4. Are you trying to be everywhere at once?

Trying to be everywhere at once is a sure way to fail. Instead, you need to make a serious commitment to just one site at a time.

5. Are you pretending to be someone you’re not?

Be yourself! People buy from those they know, like and trust. So, start forming real relationships instead of trying to be popular.

As you can see, a lot of this has to do with building relationships. Anymore, social media marketing is all about building good relationships and not just spamming your products. So, when you’re ready to make social media work for you, contact us. We look forward to helping you overcome these obstacles!

If you enjoyed this article, you may also want to check out these others:

Blogging: The Google Way
When Is It Time to Quit Your Business Without Feeling Guilty?
How to Become an Authoritative Source on Facebook
Going From a Small Business to a Corporate Career? (Top Job Hunting Tips)
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

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Please comment. We’d like to know if you found this article informative or helpful?


  • By Cedric Markwatson 21 Jul 2015

    Social media is one of the best ways to boost the traffic instantly, but if you don’t know the right way of promotion, then you can’t engage the targeted audience for your business. This awesome stuff shows us right tract that helpful for boosting our business. There is no doubt that these all points are really interesting and valuable for all of us. Thanks for sharing with us.

  • By Jim 22 Jul 2015

    For sales, social media stinks. It’s mostly for top-of-mind advertising and marketing. For sales, emails seem to dominate.

    The truth is that salespeople sell, but they get support from Web sites, articles, press releases, etc.

    For example, if you’ve ever been a salesman, trying to educate a prospect and encourage a sale to someone who has no idea who you are or who your company is or hasn’t any reasons that they should be listening to you, it’s an uphill challenge. But with plenty of good things to point to and display on a lap top or tablet, for example, the task is easier.