Pinterest is a great way to “Show, NOT Tell” about your new products and services. It is used daily by more than one million visitors, and many businesses find Pinterest to be one of the most useful social media networks available to attract customers to their products.
To help you get the best out of Pinterest, here are 4 advanced marketing techniques to help your social media take off:
1) Include a price tag with your pin
One tip to get the most out of product pins is to include a price with it. People who pin are ready to buy and showing them that it is for sale — and not just a pretty image — can really motivate them to go from the pin to your site. In fact, Pinterest pins with price tags get 36% more likes than those without.
2) Show how your product can be used
To capitalize on product pins even more, show different pins of how the product can be used in addition to by itself. Research has found that seeing a product in its context rather than just alone drove more sales — for example, having one pin of a comforter on a bed and another pin of the comforter by itself against a white background. Just make sure each pin of the product leads back to the same product sale page. Having separate images gives Pinterest-ers more choices of what to pin.
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3) Describe your product with keywords and text
Another advanced marketing tip is to use descriptive keywords in the title to make it easier for people to find your products and use the description to spread your ideas. Pinterest has great search capabilities in which people can easily find images like yours to pin. Being as descriptive as possible will allow you to show, not tell, what you are selling.
4) Make your product pin “Tweetable”
In addition to including a snazzy photo with your Tweets, if the text in your description of the pin ends up in a tweet you’ll want to make it short but telling. This is an excellent way to promote your products and services on more than one social network. You can even use hashtags to connect your pin to trending topics for when it is tweeted.
If you would like to learn more ways Pinterest can be used to market your products, contact us.
If you enjoyed this article, you may also want to check out these others:
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Social Media: 5 Ways To Sell Without Looking Like You’re Selling
5 Simple Ways To Improve Word-Of-Mouth About Your Business
7 Steps to Help Your Business “Get Found” on the Web
Pay Per Click Advertising: Is It Worth The Money?
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?
Tips To Help You Decide How Much To Charge
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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By Janet Carlson 21 Jul 2015
Yes, I do believe that it is working towards selling my artwork. More than that however, I tend to utilize Pinterest to gauge what is trending, and why.