With almost a billion people using social media every day, this medium is a great way to promote your business. However, you might be lost on where to start developing a social media strategy. Here are three tips to build a strategy that works for you.
1. Determine Your Purpose
Before you even open up a social media account and start posting, you need to figure out how you plan on using social media. Will you use it to provide customer service or inform people of upcoming sales and promotions? Part of figuring out your purpose is knowing how much time you have to commit to using social media. Because effective social media is interactive, you need to be able to stay engaged. Knowing your purpose and how you can commit to it is essential for developing a social media strategy.
2. Figure Out Your Audience
Certain demographics use different types of social media for different purposes. Because you need to use the most effective social media networks to get your branding message across, understanding who uses what medium is important. For example, 80 percent of Pinterest users are women. If your customer base is heavily male, this might not be the platform for you. Snapchat and Vine are very popular with teenagers, so this could be the perfect fit for you if that is your audience. Knowing who your audience is and what platform they tend to use is important when developing a social media strategy.
3. Craft Your Message
Once you have figured out your purpose and types of social networks you plan on using, you need to develop a consistent and compelling branding message that works across different platforms. Graphics are an important part of this process. Having a logo that stands out and is readable on different platforms is essential. However, even more than just a great logo, your message needs to be easy to understand to whoever you come in contact with on social media. Crafting a clear, consistent and compelling message is part of a successful social media strategy.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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