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Which Interaction Channels are Best for Business? Despite mass advances in technology and communication over the years, customer service will always be a challenge; after all, you can’t possibly be all things to all people. So, what’s really the best way to stay in touch with prospects and hopefully turn them into customers/clients?

 

Determining Which Interaction Channels are Best for Business

Regardless of the medium in which customer service is performed (phone, email and online chat, to name a few), there are some standard principles in which every organization should adhere. And truthfully, with all the options available at people’s fingertips, there really is no excuse in offering poor customer service in today’s digital age.

Beyond traditional face-to-face customer service at a brick-and-mortar storefront, companies today have countless ways to connect with their customers, and it’s high time they take advantage. Here are a few of the best customer service-oriented interaction channels for your business:

Phone

Besides face-to-face interactions, a phone call can be the best way to communicate with your customers. Say you want to limit confusion and explain a detailed process with ample back and forth. Well, speaking with a customer in real time can help you explain a process or resolve an issue more efficiently. More importantly, it can lead to forging stronger customer relationships.

Customer service via phone is also a good way to contact more technology-averse customers or people who may require more of a helping hand. However, in your attempt to resolve an issue or explain a detailed process, be sure you don’t come off too salesy. The last thing you want to do is annoy your customers.

Picking up the phone also provides great convenience for your customers, at least most of the time. For example, they can call your customer service line to receive timely answers to their questions, raise a service-related complaint, or obtain more information about their account balance or a new service.

But to create more company-wide efficiencies and decrease your customers’ wait times, your company may want to invest in a cloud contact center to better streamline customer service. Through this medium, customers can elect to reach you via traditional phone support, automated phone prompts, online chat, social media and more. Better yet, your support staff will be better able to capture customer data and provide more timely and efficient answers.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Texting

These days, knowing that texting is the more preferred method of communication, your company should see the light by providing more quick and efficient texting support to a wide range of customers. It seems to make sense, anyway. According to Desk.com, people open 98 percent of the text messages they receive. Moreover, 90 percent of those messages are opened within three minutes, and that’s certainly a quicker response rate compared to phone or email.

Despite the convenience texting affords, many companies overlook this method of communication, while acknowledging it would give them the opportunity to reach more customers. Additionally, through geofencing technology, your company can target customers based on their real-time location, making the interaction more relevant and useful for your customers.

Email

For all the talk about email being dead, 91 percent of people, whether for the purposes of work or personal use, still send and receive messages every day, according to Groove. Indeed, email is a convenient medium to deliver company updates, account reminders, and advertisements and promotions for your customers to peruse.

It’s also one of the easiest ways to communicate with people, as these conversations can be easily organized and looked back upon as a reference point. With that said, however, CIO.com recommends you keep email interactions brief and to the point, as your customers’ time needs to be respected.

Social Media

If you want to keep up with your customers and competitors, and the digital age in general, then you need to be where people spend a majority of their time: social media. To better cater to your customers and prospects, set up support-specific pages on Facebook and/or Twitter and pay attention to what your customers are saying (good or bad) about your business before responding.

Because everything is public, this is a great way to show off your brand identity and customer service acumen by showing consumers how seriously you take their feedback. In fact, a Gartner study concluded businesses that fail to provide timely responses on social media, or even at all, experience a 15 percent increase in churn rates for their existing customers.

In addition to responding to customers’ feedback, take advantage of your social media platforms to promote ongoing or future business operation updates as well as any upcoming promotions or sales.

If you want help establishing yourself and/or getting new business, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals through offering ideas, suggestions and/or graphic and website design.

If you enjoyed this post, you may also want to check out these others:

3 Examples of Experiential Marketing That You Can Learn From
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Building a successful social media campaign can be a huge challenge. One of the big metrics that you need to measure is engagement, measured by the number of people who comment on, like, and share your posts, as well as click on links that you leave on your social profiles and posts. Here’s how to build successful social media engagement from scratch (or beef up you current campaign).

How To Master Social Media Success

Target the audience for your social media campaign

Start by building your profile in a very particular way. Make sure that people know what they are going to get when they visit your page. Tell them what kind of content you are going to share, so that they know whether to follow you or not. For example, if you are promoting a business, list what that business does. If you are promoting a community, think about a name and description which will explain what the community is about. Your social media name and your profile picture are the first thing most people will see. These must make them interested enough to click on your name and consider following you.

Create good-quality content

If visitors come to your profile and they only see low-quality content, they will not want to interact with you. Instead, they want to see great content which is professional and interesting. If you are posting photographs, try to get them done by a professional, or follow tips to be a better photographer yourself. Written content must be easy to read, spelled correctly, and with correct grammar. Everything should be on-topic, though you may occasionally want to share something related to current events (such as a message of solidarity). This is up to your discretion; consider whether your fans will really want to see it.

Do you need help growing your business? Click here to check out our website design and social media marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Use the right hashtags and SEO

Next, make sure that you are using the right tags. Though the terminology may change, tags are a fact across most social networks. Twitter and Instagram both use hashtags as the primary form of search. Tags also work on Facebook, though there it is more about using the right words and terms in general. On Pinterest, your ‘tags’ are taken from the description under each post, so be careful to use search-friendly terms there. It doesn’t matter how good your posts are if no one is seeing them, so this is essential to get the views that you need.

Utilize captions correctly

To get engagement, you also need to encourage it through your use of captions and written posts. Asking a question is a really good way to create engagement. For example, imagine that you have posted an image of a cute kitten onto your social channels. You could add the caption, “Who likes kittens?” to get a response from your followers. You can also add captions such as “Like if you love kittens”, “share this if you love kittens”, or “tag someone who loves kittens”. All of these captions encourage engagement, so think about what form of engagement you want the most and then go for it.

Be consistent

The main thing for building engagement is to be consistent. Post similar content on a regular schedule, and always be on-message. If your page is about cats, you shouldn’t be sharing memes about the latest French election or your favorite Netflix show – unless those memes also involve cats!

If you want to build successful social media engagement from scratch, this is the right way to do it. To boost it even faster, make sure that you engage with other users as well – this will spread your name far and wide and gain you more responses.

Author: Michelle Arios works as Marketing Assistant for BizDb.co.nz – New Zealand business database.

If you want to master social media and establish yourself as a professional that clients want to hire, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals.
If you enjoyed this post, you may also want to check out these others:
Here’s What Visitors Can’t Stand About Your Website
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and social media marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

LinkedIn stands out on the social media stratosphere for its professional versus social nature. It’s a marketer’s dream – if you know how to use it. We can help. Assuming you already have a personal and professional LinkedIn page, try these three simple steps to use the professional power of LinkedIn to generate business.

 

3 Simple Ways to Generate Business on LinkedIn

1. Use LinkedIn Pulse Like A Professional Blog.

Use the Pulse feature to share valuable content with your prospective customers. Post a regular update because each time you do, you’ll be featured in the news feed of all your connections. They’ll have the opportunity to like and share your posts, follow you to automatically be alerted about future posts, and comment on your posts (which can open an organic avenue for client engagement). It’s a great way to share your insights and establish your expertise.

2. Join Relevant Groups.

LinkedIn groups are a great way to connect with leaders and influencers in your industry. It’s also an easy way to connect with your target market because LinkedIn allows you to connect with people who are in the same groups you’re in. It’s a strategic way to grow your connections and enhance your brand. Don’t just join a group, though; interact with them as well by answering questions, and sharing tips and strategies.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

3. Make It Easy For Prospects To Find You.

Start generating business by enhancing your profile. Use relevant keywords that will help you show up in search engines on LinkedIn and all over the Internet. Take time to find out what short and long tail keywords your ideal client searches for and pepper these throughout your profile. While it can be satisfying to call yourself an owner of CEO in your profile, these are not the keywords your client will search for. In short, optimize your profile for your ideal client, not yourself.

These steps can help you create a strong, professional presence on LinkedIn and start building the relationships you need to get the business you deserve.

Contact us! The Sherwood Group can help you double and triple your business through our skills in advertising, graphic design, website design, and marketing communications.

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If you enjoyed this post, you may also want to check out these others:
How to Use Graphic Design to Improve Your Bottom Line
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Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

Business processes (e.g. management, manufacturing, sales) are very time-consuming, but while they’re important, the biggest payoff for your business bottom line comes from working with a professional graphic designer. With this in mind, it’s important to understand how one can help you.

 

Why Should You Use Graphic Design to Improve Your Bottom Line?

When your business has a professional appearance people are more trusting of you and your company.

This trust often results in bigger sales than amateur looking businesses receive. Oftentimes businesses find it difficult to choose a font style, color scheme, and design for their logo. This is where a professional graphic designer can step in and help you so your logo doesn’t seem low-quality or poorly thought out.

By placing a well designed logo on all your business’ materials your colleagues and customers alike will respect you more, thus giving you their long-term business. Why? Because it tells your customer several things. It communicates that your business is:

  • Confident of its identity
  • Caring enough to pay attention to detail
  • Valuable enough for you to invest in professional graphic design
Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

These are the things that will differentiate you from your competition in a positive fashion, making more people want your products or services, and thus increasing your bottom line. This is especially important in high demand or overly saturated industries where it’s easy for customers to go elsewhere. Now that you can see why graphic design is so important to your business, if you want some help with yours, contact us. We’re more than happy to help you ramp up your business’ graphic design!

Contact us! The Sherwood Group can help you double and triple your business through our skills in advertising, graphic design, website design, and marketing communications.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!
If you enjoyed this post, you may also want to check out these others:
4 Reasons to Redesign Your Website
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
Top 10 Most-Viewed Blog Posts Of 2016
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
Why a Blog is Critical to Your Marketing Strategy
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

Most people do NOT like being “sold” on social media. People network to engage with others. So the main challenge for any business is how to sell using social media without looking pushy. Here are five ways to sell without looking like you are selling:

 

Social media selling, will sherwood, the sherwood group, graphic design, website design, santa clarita, los angeles

With over 700 million users on social media, it makes sense to market your business through social media.

Create Engaging Content

Often called “native marketing,” engaging your customer by providing useful and entertaining content is an important way to sell your product or service. Rather than doing a “hard sell” in which you overtly tell your audience about your business, you share photos, videos, or blog posts that demonstrate the value of your product or service.

Understand Your Target Customer

By engaging with your customer through worthwhile content, you keep their attention. Understanding who your customer is and what is important to them is essential for this type of engagement. For example, if your target customers are moms, you might want to emphasize balancing work and home life. Show them how your own service or product can help them achieve their goals by providing tips and strategies to help them in their own lives.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Create Shareable Content

Engaging content that people will share is very important to selling without looking pushy on social media. Customers on the Internet are more likely to make a purchase based on the recommendation from a friend. One of the main ways that make such recommendation is through sharing content on social media.

Create Engaging Videos

Entertaining videos are the most viewed and shared content on social media. Creating engaging videos are a great way to sell without seeming like you are selling. For example, you might create a series of 15 second Vine videos that you can combine into a YouTube video that feature your product or service in an interesting, humorous and informative way.

Develop Brand Loyalty

Developing brand loyalty and trust is a consequence of engaging content. You want people to have positive associations with your brand and look forward to networking with you on social media. If you provide this kind of content, you will be able to market your products or services without looking pushy.

Give us a try! The Sherwood Group can help you double and triple your business through our skills in advertising, graphic design, website design, and marketing communications.

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If you enjoyed this post, you may also want to check out these others:

Top 10 Most-Viewed Blog Posts Of 2016
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
Why a Blog is Critical to Your Marketing Strategy
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

Here are the top 10 most-viewed blog posts from 2016 on LinkedIn’s Pulse from The Sherwood Group’s “Work Smart Tips” blog:

 

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Give us a try! The Sherwood Group can help you double and triple your business
through our skills in advertising, graphic design, and website design.

Subscribe-ISS_1183_0212-v2

Sign up for our monthly email newsletter of the best tips of each month!

If you enjoyed this post, you may also want to check out these others:

5 Reasons Why You Shouldn’t Bother Starting A Blog
3 Ways to Increase Your Business Without Resorting to SEO
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5 Tips for Successful Business networking
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Creative Agency, Graphic Design, Web Design: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

 

 

The biggest difference between LinkedIn and other social media platforms are the types of people that you will connect with. As opposed to Facebook and Twitter, LinkedIn connects professionals with other professionals. Here’s how you can utilize LinkedIn to help you increase business:

 

5 Ways to Increase Business With LinkedIn


It’s fairly easy to increase business with a free LinkedIn account. LinkedIn will allow you to easily connect to new networks, see endorsements by others and give endorsements, as well as see project descriptions and work examples. With LinkedIn, it also becomes easier to build relationships and conduct a job search, when necessary.

Now that you understand the importance of LinkedIn, here are 5 ways to increase business utilizing LinkedIn.

1. Blog

Utilizing LinkedIn’s Pulse, you can post as many articles as you want. This will help you to gain followers and more quickly become perceived as an expert.

2. Don’t be Afraid to Share and Share alike

Sharing is the best way to become recognized as an expert, but you also need to take into consideration to whom and how you are putting the information out there. This is a perfect time to share information with your friends and other connections. If you are a prolific writer, you can share a daily post on your status update. This can also be helpful if you have a specific topic that is relevant to other groups. But be sure to share information at least once every week!

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

3. Connect and Build

Do your homework. Connect with people at least once weekly and join groups that are relevant to your business. Find a topic you are passionate about, become the expert and start connecting with the right people.

4. Daily / Weekly Engagement

If you engage daily, or at the very least weekly, this will help people to remember you. It’s also important to post helpful information to show you are a reputable individual interested in building relationships. A good rule of thumb is to post only 1 sales oriented message for every 9 non-sales oriented messages

5. LinkedIn App

This will help you to more easily stay in touch through your smart phone. This way, you’ll stay “in-the-know,” stay connected and engaged.

By utilizing these 5 tips, not only will you see your connections increase, but you will eventually become perceived and the “go-to” expert.

If you are ready to network and increase business relationships please contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
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4 Ways to Attract Millennials To Your Website
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Yes, There’s Still Gold In Cold Calling.
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How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Please comment. We’d like to know if you found this article informative or helpful.

Attracting millennials, the driving force behind changes in the world of media and Internet developments, is the new marketing challenge. This generation has grown up alongside a host of novel technological developments. As a result, millennials love constant communication and brand engagement and aren’t allured by traditional marketing techniques.

 

4 Ways to Attract Millennials To Your Website

With a head count of 75.4 million people in the U.S., millennials—who are defined as being between 18 and 34 years old—have just surpassed baby boomers in number according to the U.S. Census Bureau’s 2016 report. As brands, it is therefore important to take specific qualities into consideration when developing a marketing strategy, especially when it comes to webpages, in order to attract such a large audience. Check out these quick tips on how to do just that.

1. Link Latest Social Media

It’s well-known that social media is a tool most popular among millennials. Therefore, keeping up with each new social media craze is important in staying relevant to your audience. Link your Facebook, Twitter, Instagram and Snapchat account to your website to promote new social content and encourage engagement. Social media is a part of millennials’ everyday life. So social media presence means audiences will get to know your brand on a more personal level and be able to interact with it more often.

2. Feature Engaging Content

Millennials are often easily bored and seek to be part of something new and different. Bearing this in mind, website content has to constantly engage. Research conducted by Millennial Marketing illustrates that brands that stand for a particular cause receive more attention from millennials. Try affiliating your brand with a relevant charity or cause to boost brand personality or start a movement of your own with original hashtags and competitions. Millennials love to feel part of something bigger and are quick to get involved.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. We can help you capture new business and achieve your goals.

3. Make It Mobile

A defining trait of millennials is that they’re engagement with media is constant. This means on the bus, walking down the street, at work, at home, at the gym and anywhere else, brands have the ability to reach audiences. How? Through mobile. Get your website online and format it accordingly to make it user-friendly on phones. Millennials will appreciate it.

4. Creative Web Design

On top of a website design that has mobile and social links, what other creative techniques attract millennials? Millennials are fast-paced and often on the move, so having the most important information within one or two clicks is important. For example, Amway’s blog has featured articles and latest posts on the homepage to make it easier for audiences to reach. They also include YouTube videos on their blog to cater to millennials’ love for all mediums. Integrating games and loyalty, as well as testimonials is another great way of attracting millennials.

Millennials are a large audience for brands and are often considered when strategizing business techniques. Therefore, adjusting your website and associated marketing techniques is important to maintaining engagement to attract millennials among this target market. Try implementing these techniques to keep millennials excited about your brand and build your relationship with one of the largest demographics in the country.

If you are looking to attract millennials through your website, contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Why Your Website Needs To Be at the Center of Your Marketing Plan
Building Your Brand One Tweet at a Time
3 Simple and Easy Marketing Ideas That Work
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. We can help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Please comment. We’d like to know if you found this article informative or helpful.

When you think about marketing your business, you might think about using a variety of different advertising methods. However, of all of them, your website should be one of your top priorities. Here are just three of many reasons why your website needs to be at the center of your marketing plan.

 

Why Your Website Needs To Be at the Center of Your Marketing Plan

1. The World Wide Web is Only Getting More Popular

The internet is only going to become more and more popular over time. If you think that direct mail advertising or other older marketing strategies are going to take back over, there’s a good chance that you’re wrong. It’s important to understand and embrace today’s tech-savvy world if you want your business to be a true success, and focusing on your website is one important part of that.

2. Websites Require Constant Attention

The truth is that websites require constant attention. Google algorithms are always changing, so it’s important to stay on top of the game if you want your website to do well on the search engine rankings. Adding regular blog posts and making other updates to your website on a regular basis is critical if you want your website to keep up with your competitors’.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We can help you capture new business and achieve your goals.

3. Your Website Gives You the Most Bang for Your Buck

When compared to other marketing mediums, your websites probably gives you the most bang for your buck. In the grand scheme of things, a website is surprisingly affordable and allows you to literally advertise your business to the entire world.

As you can see, if your website is not the center of your marketing focus, it should be. If you need help with making your website a true success, contact us at The Sherwood Group, Graphic Design & Website Design today.

If you are looking for website design or graphic design services, contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Building Your Brand One Tweet at a Time
3 Simple and Easy Marketing Ideas That Work
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We can help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

Of all the new social media platforms around today, Twitter is still one of the most effective ways of reaching your audience and building a relationship with new customers. Conversely, it’s also one of the toughest platforms to figure out how to use effectively, especially if you’re new to the social media world.

 

Building Your Brand One Tweet at a Time

Even if you’re an Instagram and Facebook wiz, Twitter can still leave you feeling a little lost. What do you post? What do you retweet? More importantly, how do you get others to retweet, tag and generally engage with you so you get some help building your brand?

There is no magic answer. The truth is that no one knows your business like you do and discovering your niche is different for every business, even different for each social media platform; so what may work for you on Instagram or Facebook may not work on Twitter. Here’s what makes Twitter different, and what you need to know before you tackle the Twittersphere to build your brand.

Straight From the Blue Bird’s Mouth

Take it from Twitter Business, every tweet was not created equal. Before you press send on a post, there are several things you need to keep in mind. The first is the character limit. Yes, tweets, unlike Instagram and Facebook posts, are limited to just 140 characters. That includes emojis, spaces between words and punctuation. While this may feel limiting at first, it’s best to think of it as liberating. You don’t have to write a novel. In fact, you don’t even want to give away the whole story. Use tweets about your business to spark an interest in your followers and prospective followers. Include a link to your website so they can learn or read more about a product or a blog post. This is how you convert tweets to sales, by driving that traffic to your website.

Another tip from Twitter Business is a no-brainer: Use pictures, video and GIFs to grab the attention of scrolling potential customers. If you don’t have any media attached to your tweet, then the verbiage needs to be extremely compelling to get liked or retweeted.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We can help you capture new business and achieve your goals.

Join the Conversation

When tweeting about a trending topic, it goes without saying to include the trending hashtag in your tweet. But what many tweeters fail to realize is that in order to join the conversation, you must do more than just throw your two cents into the ring. Once you post your tweet, click on the hashtag you used. Now you’re taken to a feed of all the people who have posted using this hashtag as well. Go through and like numerous tweets that you identify with, reply to tweets that you find specifically relevant and repost one or two that you think your followers would appreciate. This is how you drum up new followers, favorites and retweets. And it’s not just a technique to use for trending hashtags, although that’s when it’s most effective. It’s important to stay on top of relevant hashtags daily by interacting with people who use them.

Bring Something to the Table

Twitter is a great way to share your business with the world, but it’s also a platform in which you can bring value to your customers and potential customers in unexpected ways. Orkin Pest Control has got this concept down to a science. They use artistic photography, blog posts and humor to deliver value to their followers. If your entire feed is just talking about your business, you’re not going to gain many followers. Remember that no one is as interested in your business as you are, and that people buy things based off of emotion, not logic. They are also on social media to be entertained, and shopping is (hopefully) a byproduct. Scroll through the Orkin twitter page, you’ll find a Charlotte’s Web GIF as well as a blog post about what makes fireflies glow. These are loosely related to pest control and designed to pique interest, not sell something specific.

If you are looking for website design or graphic design services, contact The Sherwood Group to find out how we can help you dominate your market.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

3 Simple and Easy Marketing Ideas That Work
How to Build Relationships Using Business Networking
The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We can help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful.

In March 2016, an average of 1.09 billion users logged on to Facebook every single day. If you want a share of that market, your Facebook page is the key to that world. By targeting your audience, providing relevant, to-the-minute resources, and even entertaining your readers, you’ll snag your share of that 1.09 billion-strong user base and grow your business more than you ever thought possible.

 

10 Ways to Make Your Facebook Page Amazing

Use these top 10 tips to rock your Facebook page and get yourself started.

1. Double-check the basics.

It might seem so obvious it doesn’t even belong on this list. But it’s also an absolutely essential step: check and double-check the contact information and company description you’re providing on your Facebook page. Make sure it’s accurate, concise, and to the point so users know what you’re about and how to reach you easily.

2. Manage your Facebook reviews.

Got negative reviews on your page? Don’t panic–just respond to them graciously and promptly. By letting customers (even the disgruntled ones) know you care and are working to remedy the problem, you’ll send the message that you’re actively engaged with your clientele. No matter what your business is, that’s an essential step. It doesn’t hurt to respond to positive reviews, either. Even a “Thanks for your feedback!” goes a long way.

3. Focus on graphics!

More pictures mean more clicks and far more connections with your user base. Photos of people doing things tend to generate the most clicks. Lifestyle pics are huge. Don’t just post pictures of your products–post pictures of people using and enjoying them, if you can.

4. Host Facebook contests.

Need more of those lifestyle images? Try having customers comment on your contest thread with photos of your product or service in use. Or just allow customers to share a post for a chance to win a gift certificate or other prize. People love free stuff, and this is a surefire way to get your name out to an even wider customer base.

5. Provide valuable resources.

Give your customers information they can use, preferably by linking back to your amazing blog. How-to posts typically fare very well, as do lists and easily-scannable posts. Don’t just aim for overt sales. Instead, aim to keep people’s attention and develop a reputation for being a solid resource. Customers will keep coming back.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

6. Use Facebook Offers.

Promote a limited-time deal using Facebook Offers, which allows you to highlight a product and get your name out there. You might be surprised how inexpensive and easy it is to get started.

7. Target Your Audience.

Facebook allows incredibly specific targeting so your ads go where you want them to–whether it’s to all female tea-drinkers under the age of 30 who live in NYC, or another slice of the population. And by associating those ads with your Facebook page, they’ll show up in your potential clients’ actual News Feeds–not just in the right-hand column.

8. Upload Your Mailing List to Facebook.

By uploading your existing email list to Facebook, you can connect on social media with customers you already have a relationship with. That means even more relationship-building and engagement that’s sure to serve you well.

9. Instead of just sharing articles, share images.

Rather than confining your shared links to a little article box, try uploading your own image–which will appear much larger–and include a short link in the description. You’ll highlight your post more and potentially generate much more attention.

10. Be you.

When it comes down to it, standing out from the competition means bringing something to the table that others can’t. That has everything to do with personality. Don’t be afraid to be yourself, put your own spin on things, and think outside the box while you market your brand.

When you need more help and insight on promoting yourself, contact Will Sherwood at The Sherwood Group for more insight on helping you make your brand shine.

OR

1. Download our graphic design and website design portfolio.
2. Download our web design and social media marketing price list.
3. Then contact Will Sherwood, CEO of The Sherwood Group.
4. And, sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

The Science Behind Effectively Using Twitter Ads for Your Business
Watch Out for These 6 Hidden Costs in Your Business’s Future
It’s Time to Make Mobile Marketing a Part of your Business Strategy
7 Avoidable Mistakes That May Be Killing Your Business
5 Reasons Facebook Doesn’t Work For Promoting Your Business
Responsive Web Design: A Single Trend That Can Dominate the Success of Your Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group | Website Design | Graphic Design | Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that help our clients reach their business goals and still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?

Every month, there are 310 million active users on Twitter who tweet more than a billion times. As a source of marketing demographics, this is huge. Twitter has an ad platform that allows business owners to tap into this market.

 

The Science Behind Effectively Using Twitter Ads for Your Business

Of course, Twitter, like its brethren at Facebook and Pinterest, is a social network, so the way that these ads are used is different than traditional paper advertisements. To truly use them to their best potential, you need to understand some concepts of big data analysis and social psychology.

Know Your Target

Twitter’s user statistics may seem high but Facebook has five times those active numbers and most people use both platforms. When looking at numbers in the multibillions, it is important to identify your target demographic. According to Pew Research, the majority of Twitter users are under the age of 50, with most being under the age of 29. They have an income over $50,000 annually. It is split about equally between races and genders. Facebook, as an example of other social networks, skews higher in age and income.

These demographics show that you need to choose the right platform for your target audience before putting money into advertising.

Twitter as a Microblogging Network

Smartphones have become a disruptive technology, one that is so cutting-edge that it has generated its own new market. Smartphones like the HTC One M9 has 42 Mbps connectivity, making them more than capable enough to drive your marketing campaign. The difficulty is finding a message network that will deliver your marketing communication. Research has found that the smartphones are holding up their end of the deal with computing power and location-based communication, but the infrastructure is often missing. Twitter is coming in as the microblogging network that allows the power of the smartphone to push your marketing communication from any location.

Create Near Similar Subsets

In the same vein as clustering are subsets that are close but not identical. Think of them like keywords. The word “happy” may be seen by one group of people. Add to that the words “joy,” “content” and “bliss,” all synonyms for happy, and you have extended your marketing reach through keywords that do not change your marketing message.

As you create your ads, develop a non-ad text campaign that has the same near-similar words and link it to your paid ads. This will give you greater impact on your market demographic.

Ads vs. News

Twitter users make a definite distinction between advertisements and news pieces. Unless the ad is very specific to a need as identified by the user, it is often ignored. Your targets would need to say to themselves that some specific person really needs your coupon in order to be willing to share it. On the other hand, news items are shared very readily.

To get the most from your Twitter ads, make them newsworthy. In general, link them to a news piece on your e-commerce or business information website.

Need to Trend

Breaking Twitter is the goal of every marketer. You want your tweets to trend whenever possible. This means that there are a lot of references to your business, via a label called hashtags, all in a short amount of time. The television industry has become quite good at getting hashtags to trend, but putting out an announcement at a convention or an event can also have the desired effect.

Contact The Sherwood Group to find out more!

OR

1. Download our web design and social media marketing price list.
2. Download our graphic design and website design portfolio.
3. Contact Will Sherwood, CEO of The Sherwood Group.
4. Sign up for our “work smart tips” email newsletter!

Subscribe to my Work Smart email list

If you enjoyed this post, you may also want to check out these others:

Watch Out for These 6 Hidden Costs in Your Business’s Future
It’s Time to Make Mobile Marketing a Part of your Business Strategy
7 Avoidable Mistakes That May Be Killing Your Business
5 Reasons Facebook Doesn’t Work For Promoting Your Business
Responsive Web Design: A Single Trend That Can Dominate the Success of Your Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
4 Social Media Goals That Can Supercharge Your Business
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group: Website Design, Graphic Design, and Social Media Marketing: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large, in both the services and business-to-business categories. Our goal is to create websites, graphic design projects, and social media marketing programs that still look fresh and relevant 10-15 years from now. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, SC, USA.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

Google+ logo      LinkedIn logo      Facebook logo      Twitter logo      Pinterest logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Please comment. We’d like to know if you found this article informative or helpful?


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