When you’re looking for simple and easy marketing ideas that work and you’re on LinkedIn you should start seeking out endorsements. These aren’t a substitution for recommendations, but they do give you “testimonials” from people you’ve worked with in the past. The right endorsements will help you increase your credibility.
“Skill endorsements are a simple and effective way of building your professional brand and engaging your network.” ~ LinkedIn. . . . If you now see the importance of endorsements, you should know about these three ways you can ask for them:
1. Set your skills and endorsements.
This is on the right of your profile, where it says “edit.” By taking the time to do so you subtly encourages other people to mention these skills when they endorse you. Once people begin selecting from these as they endorse you, your 10 most popular skills will rise to the top.
2. Manage your endorsements.
When people endorse you LinkedIn sends you an email notification. If people endorse you for the wrong skills, click the “skip” button. Make sure you do this with each email and then once a month go in and edit your skills list. You can also go into the show/hide list and uncheck some of the endorsements so that skill falls lower in the list.
Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and, in the process, leave your competition shaken and wondering, “Now, what do we do?”
3. Spread the love!
When people endorse you, make sure you return the favor by endorsing them too. Before doing so, ask what skills they want endorsed for so you can help them like they’ve helped you.
Whether you need help with LinkedIn or some other form of marketing, make sure you contact us for help. We’re here to help you succeed!
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.
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Please comment. We’d like to know if you found this article informative or helpful?
By Jody 29 Nov 2016
Thanks for posting this article. On LinkedIn, I am connected with many people who I actually do not know personally. Although I do this for networking purposes, as I am sure many others do as well, I do not understand why someone who doesn’t know me would feel it’s OK to endorse me. They have never seen my designs and therefore really don’t know if I am a good designer. I do appreciate the thought, but I don’t feel honest having several “fake” endorsements.