Topic: Favorites

When you begin working on a website for your company, it’s normal to focus on the aspects you want to include. Branded imagery? Check. Product details? Check. It’s also normal to think about what you want to achieve through your site, whether it’s a specific action you’d like visitors to take or simply boosting traffic. . . .

 

Here’s What Visitors Can’t Stand About Your Website

However just as important is considering what might turn away potential customers. There are several website features that can make even the most interested prospect quickly leave your site in annoyance. In an effort to prevent this from happening, here are a few things to avoid:

Forced Actions

Nobody likes to be backed into a corner, and this is just as true with your website visitors. Some businesses think it’s a good idea to offer a social log-in, so that customers can integrate their account on your site with one of their existing social media accounts. But when you really think about this, social log-ins benefit your company more than they benefit your customer. And they can be annoying to visitors, to boot.

Some prospects may not want to enter their personal social log-ins on your site (even if they’re reassured it’s secure), some might not have social media accounts and some might not want to hassle with a log-in altogether. It may be better to allow visitors to freely peruse your website as they please. If you want to gather information about them, consider putting a gated piece of content (like an informative e-book) on your home page which requires an email address in order to be accessed. This way, someone can choose to give you personal information if they wish or simply choose to check out your site. Taking off the pressure (and removing the annoyance of a forced log-in) can help you convert more prospects and keep current customers happier.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Hidden — or Altogether Missing — Information

When you created your website, you likely gave a lot of thought to the details you wanted to include. But sometimes businesses choose to obscure certain pieces of information with the goal of creating more conversions. Pricing often falls into this category, as some companies think they’ll have a better chance of getting a customer if they ask them to call for pricing.

The reality is that this tactic can actually deter customers from going any further with your business. If a prospect sees your pricing and it’s beyond their budget, they won’t turn into a customer. But if you omit your pricing and prospects need to call to find out how much you charge, it’s likely that many prospects (even those who can afford your products or services) won’t bother to make that call. People want convenience, and they want to know as much information upfront as possible. If your business’s pricing differs from one customer to the next, consider putting a price range on your website. This will at least help prospects determine whether or not they can move forward with your brand.

Incomplete Contact Information

When you create your website, you want to make it as easy as possible for interested prospects to contact you. Instead of just offering a webform, think about also providing an email address. Also, if the phone number you have listed is a local number, you may be inadvertently preventing out-of-state prospects from calling you. Try getting a toll-free number and listing that on your site to make calling you accessible for everyone. Just remember, people generally want more information than less. If someone wants to reach your business, you don’t want to stand in their way.

If you want to attract as many customers as possible, think through the different aspects of your site that might be turning them away. By removing some of the most common annoyances, you’ll increase the likelihood of getting more conversions — and more satisfied customers overall.

If you want to create a website strategy that cements your position on the web and helps you to establish yourself as a professional that clients want to hire, contact The Sherwood Group. We can help you.
If you enjoyed this post, you may also want to check out these others:
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Search engine optimization (SEO) continues to evolve at what feels like break-neck speed. As you continue to deal with updates to Google search algorithms, you must be ready for other specific trends. Here are 3 things you can do to get your company found on the web:

 

How To Get Your Company Found on the Web in 2017

1. Optimize for Intent

Although keywords and phrases are still a mainstay of SEO, search engines are getting better at discerning user intent as searchers enter more complete search queries. Search engines use those specific queries to develop ever more accurate heuristic assumptions about specific user intent. While optimizing for intent isn’t brand new, it will become more important in the months to come. So, you will need to optimize your content for intent rather than keywords and phrases alone.

2. Use Rich Snippets

Let’s do a little exercise. Open a new browser tab right now and enter the search term “what is a rich snippet” (without quotation marks). What you should see at the top of the search engine results page (SERP) is a box containing a definition of “rich snippets” from positionly.com. That is a rich snippet. In response to user queries, Google often displays the desired information right there at the top of the SERP along with links to other websites, etc. with additional relevant information. What  great way to position yourself at the top of the SERP! So you’ll need to learn how to optimize your content for Google’s featured snippet box.

Do you need help growing your business? Click here to check out our website design and marketing packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

3. Optimize for Voice Search

While voice search has been part of the mix for a few years now, it’s taken some time to work out the kinks and get people on-board with using it. Today, it’s becoming more and more popular as a search option. Given the growing popularity of voice search and ongoing improvements to Siri, Google Now and Cortana, SEO marketers should explore how to optimize your content for voice search.

In Conclusion

With users becoming more connected and engaged with the content they consume, 2017 promises to be a good year for those identify and take advantage of these and other coming trends. For more help getting found on the web, contact The Sherwood Group today. We’re here for you, and happy to help.

If you want to create a quality strategy that cements your position on the web and helps you to establish yourself as a professional that clients hire, contact The Sherwood Group for more ideas.
If you enjoyed this post, you may also want to check out these others:
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

Brownnosing, at least in its milder forms, can work wonders as a short-term career booster. Here are some tips that can help you advance your career by developing your own fine art of sucking up. . . Just don’t overdo it!

 

Academics who study career strategies call it “ingratiating.” To the rest of us, it’s just “brownnosing.” You know the tactics: Take copious notes whenever the boss opens his or her mouth, volunteer for office grunt work, e-mail managers in the wee hours to prove your tireless industry, fawn without mercy at every opportunity. Colleagues may roll their eyes and marvel that the boss can’t see the obvious manipulation, but forget them. It works.

Brownnosing succeeds. . . 

. . . because what the manager sees isn’t what your colleagues see. Where they perceive insincerity, the boss notes only energy, enthusiasm, and drive. To measure the value of sucking up, Jenny Chatman, a professor at the University of California at Berkeley’s Haas School of Business, grilled 120 Northwestern students who were interviewing for jobs. Those who told corporate recruiters what they wanted to hear — “Your company has a reputation for being team-oriented, and that is something I truly value” — landed jobs at twice the rate of their more reserved but equally qualified peers. “Targets eat it up,” Chatman explains. “People are happy to be ingratiated upon.”

So what are you waiting for? Odds are you could become a much more effective butt-kisser. All it takes is a little practice.

Master the art of eye contact.

Bob Rosner, who filled The Boss’s Survival Guide with workplace advice, suggests that beginners practice this skill by locking eyes intently with a friend’s, over a beer, as he’s droning on about his latest sales coup. If you can make him think his stories are more compelling than the buzzer-beater on the big-screen TV over his shoulder, you’re ready to try it with your managers.

Do you need help growing your business? Click here to check out our website design and marketing packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Parrot key ideas or slogans.

Using the boss’s pet phrases in meetings, reports, and memos shows that you are getting the message, you respect her opinions, and you firmly grasp what she wants from you on the job. This doesn’t take practice, just shamelessness.

Run ideas by managers who are most likely to hate them.

This protects you from looking like a dolt later on and proves that you covet their opinion.

Take credit for accomplishments.

Beverly Purtell, principal consultant at HRValue Group, recommends sending to managers concise e-mails that talk up your accomplishments. Just don’t forget to give credit to those who helped.

Finally, beware of sucking up to one manager at the expense of another.

“The one you were buttering up can disappear,” warns Richard Sadai, a former executive at Lucent Technologies. There’s nothing worse than hours of eye-locking, all for naught.

The Top 5 Lines to Use on Your Boss

  • “I’m really excited about your proposal. What an original idea.”(Hyperbole should be down-to-earth.)
  • “It’s like you said in last week’s meeting: The brand is everything.” (Bosses like to hear themselves quoted.)
  • “Thanks for your excellent advice on the revision. It made a big difference.” (Who doesn’t like praise?)
  • “You look great. That Zone diet is really working.” (Personalize your compliment so it sounds sincere.)
  • “Got it. Great idea. I’ll do it that way, and you said you want it tonight, right?” (Show you listen intently.) Be aware of your manager’s interests. Those pictures of your manager’s dopey-looking kids cover her desk for a reason. Ask how they’re doing. Does the boss love tennis? Suggest a match after work. At the very least, ask the boss to lunch. Talk about her, not you.

AuthorKim Girard is a freelance writer and author who grew up outside of Boston. She lives with her husband, daughter and dog in Brookline, MA.

If you want to create a quality strategy that cements your position on the web and helps you to establish yourself as a professional that clients hire, contact The Sherwood Group for more ideas.
If you enjoyed this post, you may also want to check out these others:
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

According to an Accenture report, today’s consumers now rapidly shift from one service provider to the next — ultimately putting upward of $5.9 trillion in global revenue up for grabs. But these findings aren’t necessarily bad news for small businesses.

 

How to Create Loyalty With a Fresh Customer Service Strategy

Instead, many small businesses should embrace the trend as an opportunity to rethink their customer service strategy in order to retain loyal customers, while also attracting new ones. A winning strategy starts with focusing on seamless customer service that customers demand. Here’s how to get started.

Create Seamless Omnichannel Experiences

According to Accenture Interactive, there’s a significant disconnect between what consumers want and the experience retailers actually provide them. An omnichannel experience can help collect feedback and data on what customers truly want. Start by integrating transparent pricing across all online and offline channels. Next, offer customers flexible ordering options and a clear view of product availability.

Focusing on product, pricing and transparency is just the first step. There’s still a demand for personalized service that effortlessly integrates across social media, online chat, phone and in-person sales. Switching to cloud-centered support can provide the seamless service integration customers want. For example, Aspect Zipwire features scalable and flexible cloud contact resources to give customers consistent service and support. Use cloud-based tools to keep track of customer inquiries and provide the same information via phone, social media, video chat and beyond.

Offer a Highly Personalized Experience

Customers want more than just competitive price points and quality product selection. They also want highly personalized service, and recent polls and research back up the idea of personalization as a retention strategy. NGData polled experts in customer retention and found personalization was a common theme in how to improve service.

So what are some best options? Engage with customers through social media to answer questions and complaints as well as share company insights and stories. Meanwhile, businesses can analyze customers’ purchase history and shopping habits to offer personalized sales, product offers and service recommendations that customers love.

Do you need help growing your business? Click here to check out our website design and marketing packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Respond to Customers Quickly

Don’t wait for a customer to call your company to ask questions or lodge a complaint. Champions of customer service hang out where their customers are already engaging. A report by Altitude found that more than 80 percent of customers expect a company to respond within 24 hours after they post a complaint or question on social media. The survey also discovered 1 in 5 customers use social media to contact a company, while 3 in 5 use email.

Poll your current customers on which channels they want the most support and study up on various channel’s core demographics. For example, Altitude found that 29 percent of customers younger than 34 years old will contact suppliers via Facebook. Take advantage of Facebook’s messaging tools and live chat features to connect with customers in real time.

Be Completely Genuine

Using a wide range of social media channels, employing a rapid response rate, and building technologically advanced call centers does little without a genuine and attentive approach to customer service. Consider that a report by the Luxury Institute and Epsilon found luxury brands lose half of their top customers every year — but not because of their product. In reality, rude or inattentive salespeople are usually the culprit for lost customers.

Train your service reps to treat customers with respect and empathy in order to build a quality foundation of customer service. Next, take advantage of technology to create seamless, omnichannel support designed to keep your customers engaged and happy. Businesses that practice this approach will create a winning customer service strategy that retains current customers while attracting new ones shuffling through the switching economy.

If you want to create a quality strategy that cements your position on the web and helps you to establish yourself as a professional that clients hire, contact The Sherwood Group for more ideas.
If you enjoyed this post, you may also want to check out these others:
3 Ways to Turn Customers Into Brand Ambassadors 
5 Tips to Grow Your Business through Webinars
What Great Graphic Design Says About You and Your Company
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

Stress will always be a part of an entrepreneur’s life. However, if it gets too much to handle, it can wear a person’s brain down. Here are some tips on how one can manage stress and still have good brain health.

 

7 Ways Entrepreneurs Can Manage Stress & Boost Brain Fitness Naturally

1. Manage stress through physical exercise

Physical exercise on a regular basis promotes more brain chemicals that are important in developing memory and other functions. New neurons are formed after three months of regular exercise that promotes better relations between them which results in better brain usage.

When there is brain improvement, you are in a better position to take on whatever comes your way. Projects and tasks are handled with ease. All of these accomplishments lead to feeling better and satisfied.

2. Enhance your mood

Most of your tasks as an entrepreneur are exciting when it is new to you. However, these things become routine work and boring. This brings your mood down since you are no longer excited about it. Now that you are bored, you look for something new to do just to add excitement. But what if your regular activities are not that boring? It is just that you now fail to see the good that it has done for you.

What you can do is to squeeze in a fitness program that will fill in this gap in your mood. If you get the excitement back into your activities, there is a big chance that you can create more opportunities for yourself. Take out the negatives and replace them with this fitness program. The boost in your mood might result in better professional opportunities.

3. Spend time in nature and with best friends

Studies have shown that spending time with trees can help boost short-term memory by about 20 percent. Nature does this by allowing a person to relax and calm his mind. Then he is able to replenish his memory power at this state. The natural stimuli are intriguing enough to create replenishment of memory power. On the other hand, urban settings are not as effective in this situation because it has details that command full attention.

The company of best friends help out in such a way that friends make your brain feel more relaxed. This calms it down and makes you feel better.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

4. Eat a brain-boosting diet

The brain needs food too to function properly. At the same time you need to avoid others as well. Here are a few of the essential ones that improve brain power and reduce the chances of dementia from developing and some you have to stay away from:

Omega-3. This fatty acid promotes better brain health. This is common in fish with a lot of good fat content. It can also be found in legumes like, soy, kidney and pinto beans, seaweed, walnuts, flaxseed, flaxseed oil, pumpkin seeds, broccoli, and spinach.

Control calories and saturated fat. These two increase the possibility of dementia and reduces memory control.

Consume vegetables and fruits in bigger quantities. These foods are loaded with antioxidants that prevent free radicals from affecting the brain cells.

Green tea. This one has high contents of polyphenols which are strong antioxidants that prevent free radicals from affecting brain cells.

Grape juice and wine in moderation. Red wine and grape juice are both very good for brain improvement. Moderate consumption of red wine improves cognition and memory because of resveratrol.

5. Identify and treat health problems

A sign of brain deterioration is when you notice a dip in your memory capacity. In this case, the cause maybe of lifestyle or health sources. Memory loss is not only credited to Alzheimer’s disease and dementia. There may be different reasons for this to happen.

Heart diseases. Impairment of cognition has been linked to hypertension and high cholesterol.

Diabetes. Those afflicted suffer from cognitive impairment.

Medicines. Slight memory loss is a side effect of some medications.

Hormonal imbalance. Menopause is a stage when women suffer from memory decline.

6. Manage stress to increase productivity

There is always stress in an entrepreneurs life. Stress can hold a person’s productivity down because of the effects like headaches and exhaustion.

Physical fitness reduces the production of cortisol, the hormone that causes stress. Exercising increases your opportunity to be more productive and lowers the level of stress.

7. Save your sick days for relaxation

You can spend this day relaxing by working out. This is the perfect way to reduce stress and develop a more healthy brain.

Author: Alice Mackenzie is a professional blogger, an enthusiast who loves to write on several niches including health & fitness

If you want to create a quality strategy that cements your position on the web and helps you to establish yourself as a professional that clients hire, contact The Sherwood Group.
If you enjoyed this post, you may also want to check out these others:
3 Ways to Turn Customers Into Brand Ambassadors 
5 Tips to Grow Your Business through Webinars
What Great Graphic Design Says About You and Your Company
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

 

 

With the onslaught of the internet and social media, it’s not so much a one-way line of communication from brands to consumers, but rather a two-way street, in which people have the choice to use the brand and share opinions on it. Those that do become brand ambassadors.

 

3 Ways to Turn Customers Into Brand Ambassadors 

Customers who are constantly returning to use your brand, enjoy talking about your products, and sharing your activity, are what we call brand ambassadors. They are an invaluable marketing tool that is worth looking into.

Brands ambassadors can be tricky to onboard as this relationships is developed through trust, consistency and positive values that align with your consumer. However, with so many new and exciting ways to interact with your audiences, creating loyal and engaging consumers has become a much easier process. Check out these few tips to help you turn customers into loyal brand ambassadors.

1. Give Your Audience A Reason to Actively Engage

Most people are online these days to soak up new information — engage in content filled with opinions, new products and services, good deals and ways to make a change. There is constant sharing, open discussions and worldwide communication, therefore, as a brand, why not use this? Try giving your audience a reason to further engage with your brand past the simple purchase of one product. You could start an Instagram competition, in which people have to post photos of themselves using your product and the best photo wins a prize. Or, you could start a Twitter hashtag for your brand to make it easier for people to distribute as well as access new content related to your company. It could even be an in-person engagement as simple as checking in on Facebook when your customers are at your restaurant or venue, or using your product. If you give your audience a call to action and a specific reason to mention your brand, you’ll be surprised how quickly the talk will start.

2. Use Visuals, Not Just Words

While good written content is important to any campaign strategy, modern technology has allowed for so many other ways to relay a message, some of which can be more effective. Visual storytelling combines the detail and tone of the written word with the power of visuals to illicit an instant emotional response in your audience. Think about it. If you’re reading a sad story about somebody, would you feel the message if you read it yourself or if you could actually watch that person talk about it and see their facial expressions. In fact, according to HubSpot, visual content is 40 times more likely to be shared on social media that any other form of content. SportDOG, for example, created a four minute short story video in an effort to promote their brand. The video included footage of a dog enjoying time with his owner, while the owner’s background voice detailed his love for his dog and personal stories. These few techniques are a high impact method of instantly engaging audiences through an emotional response.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

3. Align Your Brand With A Cause

Why would somebody want to promote a brand that doesn’t align with their values? In order to draw in loyal audiences, it is important that brands know who they are and have a personality that attracts people. Aligning with a charity or an event gives your brand a strong and meaningful background, while also giving audiences a reason to promote and engage with your content. Try choosing something that is directly related with your industry so that you attract the right consumers. Are you a women’s fashion brand? Then maybe aligning with a charity that helps young girls with positive body image could be a good fit. Are you an airline? Then maybe aligning with an organization that helps impoverished communities around the world would be appropriate.

Selling a lot of your product or service is one thing, but turning these consumers into loyal brand ambassadors that are proud of promoting and using your brand can be an invaluable and easy-to-maintain marketing tool. Try these few simple steps to help retain your audience and onboard these ambassadors.

If you want to create a quality strategy that cements your position on the web and helps you to establish yourself as a professional companies hire, contact The Sherwood Group.
If you enjoyed this post, you may also want to check out these others:
5 Tips to Grow Your Business through Webinars
How To Lead Your Business Niche Now!
What Great Graphic Design Says About You and Your Company
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

Webinars are useless if only you and a couple of your current clients see it. If you want to use webinars to grow your business, you need to reach a new audience and convert new clients and customers. Here are 5 tips to help you get it right.

 

5 Tips to Grow Your Business with Webinars

1. Have a strong topic (and title)

If your topic is not appealing enough, no one will want to watch your webinar. You have to approach a topic that your customers are interested in hearing about. Think about what issues they face and how your product helps to overcome them. Can you use this as an angle for your webinar? Let’s say that you produce Photoshop actions for photographers. Your webinar could be showing how to edit a photograph in a certain way that uses your actions. Create a compelling title which makes viewers just need to click on it and find out what you have to say.

2. Get big-name guests

Everyone wants to see a star, and even if you can’t bring in a real celebrity, you can at least bring in someone whose name is known in your industry. Experts are the best people to have hosting webinars for you or coming on as your guests. If you can, find an influencer, as they will bring their followers along to the webinar as well. This is really important for expanding your reach. You also gain credibility with the presence of an expert, which gives your brand more authority.

3. Make a killer landing page

When your potential viewers see marketing for your webinar, read an email, or click on a link, you need to bring them to a killer landing page. It should give them all of the information they need about when the webinar is, why it will help them, how to register and how to view, and why they shouldn’t just click away and watch something else. The landing page should be as finely designed as your main website landing page, because it is hugely important. Make it look good but be clear, and have signing up as your call to action.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

4. Use email drip marketing

Don’t just send out one email and hope that it does the job. You can use drip marketing to ensure that everyone hears your message. Start out with an email promoting the webinar. For everyone that clicks through but doesn’t sign up, send them a reminder with a promise of great things to come. For everyone that never even opens the email, send it again with a different subject line. After the webinar has run, you have another opportunity to promote it. You can use the emails of anyone who read the email, clicked through but didn’t sign up, or signed up but didn’t watch live for the next step.

5. Have follow-ups with recordings

Finally, follow-up after the webinar with recordings of what they missed. If you are selling access to the recording, just include a brief clip. It should be informative, interesting, and include some key tips – something that shows viewers they won’t want to miss out on the whole thing. This can encourage further sales or views long after the webinar has finished airing. You can even keep these clips up on sites like YouTube for evergreen conversions.

Marketing a webinar is almost more important than the content, but not quite. The better your webinar is, the more likely it is that you will have more repeat viewers the next time you host one.

Author: With a background in Marketing, Jane Bolto currently works as a Content Specialist at Nybizdb.com. Jane is always willing to share her passion for new marketing strategies.

If you want to create a quality strategy that cements your position on the web and helps you to establish yourself as a respected professional, contact The Sherwood Group.
If you enjoyed this post, you may also want to check out these others:
How To Lead Your Business Niche Now!
What Great Graphic Design Says About You and Your Company
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

Even though competition in your business niche may be tougher than ever, it means there is an increasing number of customers shopping online. So, now more than ever, you need a quality website, and you need to be engaging with your customers and prospects. Here’s how:

 

How To Lead Your Business Niche Now!

The age-old adage goes: When the going gets tough, the tough get going. Now, more than ever, you need to make sure you are dominating your business niche online. You need a quality website and you need to be engaging with your customers and prospects. The question is, how? And we have a few ideas for you:

1. Convey an attractive and professional look.

Aesthetics are absolutely not everything, but they do matter. In addition to “looking great”, your site needs to have a simple navigation and engaging content that will rank well with search engines. You’ll also need to make sure that your content is accessible across a variety of mobile devices, this means your site needs to be “responsive”.

2. Once you’ve got your website in check. . . 

You’ve got to be communicating with your customers via social media and other outlets. Offering multiple ways to reach out to you and your business resources online is a must. A blog can help you establish yourself as an industry professional, and can also boost your ranking in the search engines.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

3. Creating quality content. . . 

. . . across all of your channels is key and it takes some time, but you will be satisfied with the results if you stick with it. This is how to lead you business niche now.

When you want to talk more about creating a quality strategy that cements your position on the web and helps you to establish yourself as a respected professional, contact us.
If you enjoyed this post, you may also want to check out these others:
What Great Graphic Design Says About You and Your Company
3 Simple Tips to Get More Visitors to Your Website
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
Top 10 Most-Viewed Blog Posts Of 2016
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

As a business owner, you spend a lot of time figuring out how to talk about your business and sell yourself to your prospects and customers. When you invest in great graphic design, you not only enhance visual communication, you successfully portray your company, and help maximize your success.

 

Graphic Design Says A LOT About You and Your Company

What graphic design says about you and your company can be critical to your success. Here are some tips that show how graphic design can help you increase your bottom line:

Credibility

Think of some of the more well-known brands and what they say to you. The Nike swoosh, the Apple apple or the Starbucks woman. While these are all different, and convey a different personality, they are all memorable and offer a clean design. They all have clean lines, look professionally done and have become a symbol for status. A second-guessed logo or a messy website design gives a sense that your services will be too. The more you appear professional and reliable, the more your company will be able to charge. People are willing to pay more for the ease of trusting a company that they are working with.

Personality

All your graphic design should convey a sense of the personality of your company. A law firm that focuses on high-end cases will have a different look and feel than and up-and-coming tech company. While these are different they can both still convey a message that makes consumers comfortable with paying more for the service. Along with this, people who understand your personality and connect with it are more likely to invest in your mission or service.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Color Psychology

This is a fun one to add and something that most graphic design firms really think about when designing new branding pieces. Green is usually environmental or money. Yellow is warmth and happiness. Purple is more royal, sophisticated and expensive. Deep blue is corporate and conservative. These are things to consider when designing a new brand or expanding the colors you use at your company.

The bottom line is the more professional your graphic design looks, the more people will trust you and your brand. The more they trust you, the more they will recommend you to those with whom they come in contact. That will eventually lead to your brand symbolizing a certain status, and if you want that to be one that has a higher bottom line, think about what that brand should look like.

Click here for the 12 principles of a great graphic design brand. 

If you are interested in help growing your business and learning more about how you can use design to do that, contact us at +1-661-287-0017.
If you enjoyed this post, you may also want to check out these others:
3 Simple Tips to Get More Visitors to Your Website
3 Simple Ways to Generate Business on LinkedIn
How to Use Graphic Design to Improve Your Bottom Line
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
Top 10 Most-Viewed Blog Posts Of 2016
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

If a tree falls in the forest, but no one is there to see it or hear it, does it actually fall? In much the same way, if you have a website, but no one ever visits it, does it still exist? Of course it does, but the whole purpose of having a website is to use it to interact with your followers and customers. So if you want to have an audience standing around observing your part of the forest, here are three, easy ways you can get more visitors to turn up.

 

3 Simple Tips to Get More Visitors to Your Website

Tip #1: For More Visitors, Start a Blog

It isn’t enough to just have a website; you need a blog to catch people’s attention. Blogs, regularly updated with quality content, offer people a way in. Not only that, but when you regularly update your site, search engines will list you as active, and put you higher in their results, meaning more visitors are more likely to find you.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Tip #2: For More Visitors, Make A List or Two

How many times have you seen posts with titles like, “The 5 Most Commonly Banned Books”? Probably pretty often. How many times did you click-through to see what they were? People love lists, and if you intrigue them with your title, more visitors will click it almost despite themselves.

Tip #3: For More Visitors, Use Images

If you’re scrolling through your social media feed, how often do you stop to read text? Chances are most of the time you see a picture or a video, and then you see the text that accompanies it. Websites are no different in this regard. If all someone sees is a wall of text, they’re pretty likely to click the back button, and find something more visually engaging.

These are, of course, just a few, basic ways you can get more visitors to your website. For more helpful hints on getting more visitors, contact The Sherwood Group today!
If you enjoyed this post, you may also want to check out these others:
4 Simple and Easy Marketing Ideas You Can Begin Using Today
3 Simple Ways to Generate Business on LinkedIn
How to Use Graphic Design to Improve Your Bottom Line
15 Website Mistakes You Want to Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
Top 10 Most-Viewed Blog Posts Of 2016
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

If you’re looking for ways to give your marketing a shot-in-the-arm, start thinking outside the box. Here are 4 simple and easy marketing ideas you can start using today without breaking your budget:

 

4 simple and easy marketing ideas you can begin using right now

Offline Ideas:

1. Unusual Sponsorships:

We’ve all seen how businesses sponsor local sports teams like kid’s baseball and soccer. But, with a little imagination, you can find more unique things to sponsor that will really set you apart. One such sponsorship, although on a larger scale than most local businesses could do, is the Citibike program in New York City. Ask yourself what unique sponsorship you could create in your town?

2. Distribute Your Business Card:

Unusual ways to give out your business card can be very effective. You’ve heard of creating relevant content online, right? Well, a good way to leverage relevant content offline is to tuck your business card inside library books and magazines in the stores where you shop that are relevant to your industry.

Another good practice is to include your business card in the envelope when you pay bills, and do so with every bill payment, every month. Finally, whenever you see one of those fish bowl drawings, drop your business card in. True, these drawings are intended as a way for the sponsor to harvest contacts, but those contacts can work both ways.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Online Ideas:

3. Video Contests Featuring Your Products or Services:

Video contests are great for a number of reasons: They’re relatively easy to enter (anyone with a smartphone can shoot a quick video and submit it on the prescribed social media page), they’re fun, and they’re a great source of user-generated content that you can reuse elsewhere. Just pick the video you like best of your product being used, and award the prize to the winner. You can also create a Facebook Live event of you presenting the prize to garner additional exposure.

4. Custom Memes:

Everyone on social media loves memes, right? They’re fun, and they get shared – a lot. Creating a totally custom meme is easier than you might think. Just go to the PIXLR.com express online app, upload the background image you want to use, and overlay it with your humorous or inspiring text.

Another option is a meme generator like imgflip, but these are not completely custom because you have to use their images and the meme includes a mention of their site.

When it comes to developing marketing ideas for your business, you’re only limited by your own creativity. Contact us for more simple and easy marketing ideas.
If you enjoyed this post, you may also want to check out these others:
3 Simple Ways to Generate Business on LinkedIn
How to Use Graphic Design to Improve Your Bottom Line
15 Website Mistakes You Should Avoid (Part 1)
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
Top 10 Most-Viewed Blog Posts Of 2016
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
Why a Blog is Critical to Your Marketing Strategy
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?

LinkedIn stands out on the social media stratosphere for its professional versus social nature. It’s a marketer’s dream – if you know how to use it. We can help. Assuming you already have a personal and professional LinkedIn page, try these three simple steps to use the professional power of LinkedIn to generate business.

 

3 Simple Ways to Generate Business on LinkedIn

1. Use LinkedIn Pulse Like A Professional Blog.

Use the Pulse feature to share valuable content with your prospective customers. Post a regular update because each time you do, you’ll be featured in the news feed of all your connections. They’ll have the opportunity to like and share your posts, follow you to automatically be alerted about future posts, and comment on your posts (which can open an organic avenue for client engagement). It’s a great way to share your insights and establish your expertise.

2. Join Relevant Groups.

LinkedIn groups are a great way to connect with leaders and influencers in your industry. It’s also an easy way to connect with your target market because LinkedIn allows you to connect with people who are in the same groups you’re in. It’s a strategic way to grow your connections and enhance your brand. Don’t just join a group, though; interact with them as well by answering questions, and sharing tips and strategies.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

3. Make It Easy For Prospects To Find You.

Start generating business by enhancing your profile. Use relevant keywords that will help you show up in search engines on LinkedIn and all over the Internet. Take time to find out what short and long tail keywords your ideal client searches for and pepper these throughout your profile. While it can be satisfying to call yourself an owner of CEO in your profile, these are not the keywords your client will search for. In short, optimize your profile for your ideal client, not yourself.

These steps can help you create a strong, professional presence on LinkedIn and start building the relationships you need to get the business you deserve.

Contact us! The Sherwood Group can help you double and triple your business through our skills in advertising, graphic design, website design, and marketing communications.

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If you enjoyed this post, you may also want to check out these others:
How to Use Graphic Design to Improve Your Bottom Line
4 Reasons Why You Should Redesign Your Website
Social Media: 5 Ways To Sell Without Looking Like You’re Selling
Top 10 Most-Viewed Blog Posts Of 2016
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
3 Lessons From The Entrepreneurship of Lemonade Stands
Why a Blog is Critical to Your Marketing Strategy
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Please comment. We’d like to know if you found this article informative or helpful?


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