It’s The Little Things That Matter. Often overlooked are the simple marketing ideas, despite the fact that they can keep your name on the tip of every client’s tongue when it comes time for a new project.
Points of Contact
While it might not seem like points of contact have anything to do with marketing, who your clients talk to is a huge deal to them when it comes to repeat business and recommendations. Having to talk to a different person every time they call you is disconcerting for a client and often leaves them feeling as if they are not very important to you.
It is impossible for everyone in your company to always know every client and every prior conversation, and your client must make up for that lack of knowledge over and over again. Whenever possible, your clients should never have more than 3 points of contact on any project – the front desk secretary, the primary contact who handles all interactions between company and the client, and a backup contact who is at least familiar with the client just in case.
Social media is fast becoming a life or death type of issue for your clients. A project failing to spread well enough on social media platforms can kill that project within a matter of days, instead of the weeks or months of the past. It only takes a few moments to scroll through a client’s social media pages and actively participate in making their project a success by sharing, liking, repinning, and most importantly well-written comments.
Those few moments put your name in front of the client over and over again and gives the client the knowledge that you care about them and their success, even if you are not working on the current project with them. That kind of impression on a client simply can’t be bought.
Hand Delivered Thank Yous
One of your greatest marketing secrets should be the hand delivered thank you. A note, card, gift, or goodie basket that you take the time to deliver yourself makes an impression that nothing short of free services will overshadow.
Your clients and their employees will always remember the person that took time out of their busy day when it comes time to start a new project or when a friend is looking for your services. Put the above marketing ideas to work for you, starting today!
If you enjoyed this article, you may also want to check out these others:
3 Taboos for Men in Business
How To Build Better Customer Relationships
Three Reasons You Should Be Using Email Marketing
Blogging: The Google Way to Succeed
5 Simple Ways To Improve Word-Of-Mouth About Your Business
15 Website Mistakes You Should Avoid (Part 1)
Is There Still Gold in Cold Calling?
The Sherwood Group, Advertising, Graphic Design & Website Design: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Santa Clarita, California, just outside Los Angeles, California. Give us a try!
”Like” us and/or “Follow” us at these social media sites and we’ll return the favor!