The art of great graphic design these days often gets lost in the panic to produce current and inherently usable web design. In such an environment, it is important to realize that the two fields are not quite the same thing.

Graphic design encompasses a more holistic view of your business’ design needs, covering the full palette of your marketing and promotional materials, as well as internal stationary, etc.

Web design, however, concentrates its efforts solely on your company’s specific web page. When choosing a company to cover your overall design needs, it may help to have one that can cover more than mere web design and. Consider the following three reasons to hire a professional graphic design firm.

Your Message

Carefully designed brand logos and images can communicate important messages to your target audience. Yes, web content is great to maintain conversation with your customers, but effective brand images can be used on marketing materials and product presentation that goes way beyond your website. They can also often convey messages that words alone cannot accurately describe. Sometimes a picture is indeed worth a thousand words.

Recognition

Incorporating excellent graphic design on your products, promotional materials, and online services will establish a connection with your target audience. More importantly, it will enable them to quickly identify your brand and seek it out in a sea of competitors.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. Let us help you capture new business and achieve your goals.

All for One

Corporate leaders with truly great vision understand that the importance of good branding goes beyond your customer and infiltrates the workplace. Well designed logos and brand images will create a collaboration among your employees that they are proud to be a part of. Use positive branding from professional graphic design on your company stationary, clothing, key chains, and more. This not only drives employees to produce great results, but is also likely to play a role in retaining them as employees because they feel an identification with your brand and the company that they want to continue to be a part of.

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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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