The biggest difference between LinkedIn and other social media platforms are the types of people that you will connect with. As opposed to Facebook and Twitter, LinkedIn connects professionals with other professionals. Here’s how you can utilize LinkedIn to help you increase business:
It’s fairly easy to increase business with a free LinkedIn account. LinkedIn will allow you to easily connect to new networks, see endorsements by others and give endorsements, as well as see project descriptions and work examples. With LinkedIn, it also becomes easier to build relationships and conduct a job search, when necessary.
Now that you understand the importance of LinkedIn, here are 5 ways to increase business utilizing LinkedIn.
Utilizing LinkedIn’s Pulse, you can post as many articles as you want. This will help you to gain followers and more quickly become perceived as an expert.
2. Don’t be Afraid to Share and Share alike
Sharing is the best way to become recognized as an expert, but you also need to take into consideration to whom and how you are putting the information out there. This is a perfect time to share information with your friends and other connections. If you are a prolific writer, you can share a daily post on your status update. This can also be helpful if you have a specific topic that is relevant to other groups. But be sure to share information at least once every week!
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3. Connect and Build
Do your homework. Connect with people at least once weekly and join groups that are relevant to your business. Find a topic you are passionate about, become the expert and start connecting with the right people.
4. Daily / Weekly Engagement
If you engage daily, or at the very least weekly, this will help people to remember you. It’s also important to post helpful information to show you are a reputable individual interested in building relationships. A good rule of thumb is to post only 1 sales oriented message for every 9 non-sales oriented messages
5. LinkedIn App
This will help you to more easily stay in touch through your smart phone. This way, you’ll stay “in-the-know,” stay connected and engaged.
By utilizing these 5 tips, not only will you see your connections increase, but you will eventually become perceived and the “go-to” expert.
If you enjoyed this post, you may also want to check out these others:
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The Biggest Lie In Website Design: You can Do it Yourself!
Yes, There’s Still Gold In Cold Calling.
4 Reasons Why LinkedIn Won’t Help You Generate New Business
How your small business can win BIG clients
FREE: How to Use Google+ to Advertise Your Business
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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