Having an online presence was once considered a luxury reserved for large companies with seemingly unlimited budgets. Now, we know the internet has leveled the playing field, allowing even the smallest companies to get customers by being found on the web.
The problem is that many companies don’t realize that it is difficult to benefit from being online if your customers cannot find you. Let’s discuss how to get your company found on the web.
1. Make sure you have a company website.
It may seem obvious at this point, but you’d be surprised how many companies still don’t have an Internet presence. Bottom line: you simply must have a website that lists your company name, address and phone number at the very minimum. You’ll want to also include the products and services you provide, your contact information, and a blog. In addition, be sure to include a home page with at least a 250 word description of your company that includes the key words and phrases that people will normally use to search for a company such as yours.
2. List your company on local directories and review sites.
You can list your company on sites such as Google My Business, Bing Places For Business, and Yelp, for example. You can search for various directories and lists to claim your business, or you can use this link to access a list of 50 business directories.
3. Start using your business profile on social media.
Using social media from your business profile is another way to increase visibility online. Facebook, Twitter, LinkedIn, Instagram and Pinterest are major sites that attract tons of visitors. In 2015, according to Statista, 73 percent of US Americans had a social network profile. Your business can literally get discovered on these sites.
4. If all this is too complicated for you. . .
If after reading the above 3 steps you feel overwhelmed, you can hire The Sherwood Group to help get you going and growing. Here is a price list of the website design and marketing packages we offer. Or if you prefer, you can download our price list.
While getting your company found on the web can take some time, the benefits are ample. Keep the process simple and start in the three areas mentioned. Remember, starting is the hard part, but you can do it!
If you enjoyed this post, you may also want to check out these others:
Don’t Try Contacting New Prospects Without Reading These Tips First
4 Marketing Stunts That Captured our Imaginations
If You Don’t Update Your Website Now, You’ll Hate Yourself Later
4 Social Media Goals That Can Supercharge Your Business
How to Target Large Clients with Little to No Money
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
“Like” us and/or “Follow” us at these social media sites and we’ll return the favor:
Please comment. We’d like to know if you found this article informative or helpful?