The Correct Way To Use LinkedIn To Grow Your Business

Would it surprise you to learn that 46% of LinkedIn users have a college degree and 36% earn more than $100,000 per year?  LinkedIn is the world’s largest professional network and it’s definitely a good place to grow your business.



Whether you are considering using this social network or have been a member for some time, let’s discuss the correct way to use LinkedIn to grow your business.

1. Effective Marketing Begins With A Customer-Focused Profile

Be sure you include the answers to these questions, and avoid these pitfalls:

  1. What was your biggest accomplishment last year?
  2. Have you updated the summary section of your LinkedIn profile?
  3. Are you using the special profile sections to highlight your areas of expertise?
  4. Are you using action words instead of adjectives to describe your accomplishments?
  5. Are you using some of the most abused buzzwords in profiles? These include creative, strategic, effective, expert, driven, innovative, analytical, organizational, responsible, and patient according to LinkedIn.
  6. Are you using verbs to describe your accomplishments? Try using words like accomplished, achieved, acquired, engineered, enhanced, or generated.
  7. Are you using specific calls to action throughout your profile to encourage others to engage with you?

2. Are You Making Quality Connections?

You will make little progress by connecting to people who don’t use LinkedIn often. Before sending a connection request, look for a professional profile photo, a summary of their career history, and check the number of their connections. Making connections with people who have a higher number of connections will expand your network much further and help you build long-term relationships.

3. Are Your Connection Invitations Personal?

If you are using generic messages to invite someone to connect with you – STOP. It will more than likely come across as spam. If you really don’t have anything in common with the person, you probably shouldn’t be messaging them in the first place. You should let the person know that you have an interest in their specialty and that you are not trying to sell to anyone who will listen.

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4. Personalize your LinkedIn communications:

  1. Tell them what you know about them, why you want to connect, and how you can help them.
  2. Be friendly and let them know what you have in common.
    Show you have read their profile and briefly explain the benefits of a connection.
  3. If you have visited their blog or website, tell them how much you enjoyed the experience.

5. Give More Than You’re Taking!

The primary goal of LinkedIn is to make professional connections that will not only grow your business and advance your career, but will also allow you to help others advance theirs:
  1. Avoid getting in the habit of using this network just to sell a product or service.
  2. Instead, try to come up with ways you can help others succeed in their businesses.
  3. Help them get in contact with your connections.

Your LinkedIn experience will be more successful and you will make more meaningful connections if you will find ways to help your connections and not just focus on your own interests. It’s all about being social in a professional environment and remember, it’s not Facebook.

Contact us today to learn how you can increase online traffic and correctly use targeted social media campaigns.

If you enjoyed this article, you may also want to check out these others:

Grow Your Business With Email Marketing
How to Keep Your Messages Out of Your Customer’s Spam Box
Why Should You Care About Starting A Blog?
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook


This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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Please comment. We’d like to know if you found this article informative or helpful?



  • By Maureen S. Donahue 01 May 2014

    Wow. I am a FAIL. Great article, great points made. I now need to follow the advice you have so freely given.

  • By doc 01 May 2014

    Did U know U can pay money to LinkedIn and still be moderated across all discussion groups– called ‘swarming’ (like bees). How am I suppose to recommend censorship?

    The safety team member asks me to acknowledge a citation which she says is confidential. I ask well at least tell me what it was so I can accommodate. She won’t do it.

  • By Keith LeMay 02 May 2014

    These are some great tips. Thank you for the article. I will make the necessary changes and start using this tool correctly.

  • By Henry 02 May 2014

    The tricky part is to reach out but not elicit an “I don’t know this person” which soon flags you and blocks your ability to connect without an email address. Linkedin is a powerful networking tool, but the company line is you should use it to connect with people you already know. !!??

  • By gaurav 07 May 2014

    Great article.. very true to the nature of Linkedin…hope to get much illustrations on the profitability of the connections in creating each others benefits..

  • By EmBe 14 May 2014

    What a great article, very true, and to the point. Where I personally struggle though is putting my name, and information out there for the world to see. As someone who enjoys privacy, discretion, and a peaceful life Linkedin has been very hard for me to open up to because in order for it to be successful you almost have to have your life, and career public for the world to see, and that’s just not something I’m ok with.

  • By Laura Stamps 14 May 2014

    LinkedIn can be incredibly profitable. But a business must have a primary focus for being at LinkedIn (sales, networking, information, etc.). Once you’ve established your primary focus, everything you do here should jibe with that one goal. It will determine how you structure your profile and company page, the groups you join, the connection invites you accept, the subjects of your updates and blog posts, and the invites you send out to other members. If you work LinkedIn in this tightly focused way, it will prove to be a very profitable experience.

  • By Louise Cote 22 Dec 2016

    Great article! I’m reinventing myself, and I’m about halfway through rewriting my LI profile. Thanks for the tips!

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