Memes are photos or images with a pithy or cute comment that spread through email, Twitter, Facebook and so on. They are famous among social media users. The best images and videos are converted to memes simply because people like them and they can help you grow your business.
How memes can best be used to grow your business:
Memes are not just for sharing with friends on social networking sites, but can be used for promoting small business. Usually, they are posted on social networking sites to draw large number of people and share content with others. Before you start making memes for promoting your company, you should know that they are not immortal and have a life-cycle. Using a meme that is nearing its end would not probably work for your business.
There are four stages of memes that include – Birth & growth, Peak, Decline and Death. You should always use it during Growth or Peak stage to get desired results. So, if you are planning to integrate it into your marketing routine, you should make sure to focus on the latest.
Before you jump on any meme quickly, know about its origin and the humor behind it. Knowing them is a very useful step that helps you to use the memes properly. The next step is to analyze the effectiveness of the meme and check if it is related to your business or not. Make the meme funny and relevant to your products and services. Though you are using meme for promoting your business, it doesn’t mean that you have to give it a serious tone. You should think of a humorous concept that describes the products and services of your company. The key to get more shares and feedback is being relevant. Think of some common jokes in your industry. When people are passionate about something, they get excited to see the things that convey the same message and values.
Regulate the memes:
Keep a watch on the amount of memes you use and try to regulate them if they exceed the content marketing strategy. They should be like a flash that appear only to provide a break from the actual content. Using relevant ones in your social networking posts and updates can be the best way to drive more traffic to your website. There are tons of memes available online from which you need to choose the best one for your business.
Include a call-to-action:
If you are using a trendy meme, throw in your call-to-action by including the URL of your website. By doing this, you can make the viewers curious about your business. Coming up with a meme is not an easy task, but it is the most valuable and cost effective tool in your marketing tool-kit.
Set the right budget:
Memes can benefit a lot in marketing, but that doesn’t mean that you should rush into creating one without considering your financial condition. If you want to create 2-3 memes per week, it might be within your financial constraints. However, if you are planning to create them on a large scale, it might not be beneficial as you may need to hire a professional designer. Hence, always try to use it on a small scale to get huge returns.
Generate great exposure:
In order to get great exposure, it is better to get in front of your target audience. Social networking sites such as Facebook, Twitter, StumbleUpon, Pinterest, Reddit, Tumblr, etc are the best platforms to get more shares and views. Always make sure to use embed share buttons to make the content more visible. This not only enhances your social signals, but also helps you advance your search ranking.
Many businesses achieved marketing success by using memes, because they describe your business in an interesting manner. An effective meme sticks in viewers’ mind and people spread it among friends and colleagues.
How to make memes and where to find them
Making your own meme ensures that your brand image is added to it. You can include the web address of your business so that there is always a link back to your website. It is easy to produce your own meme. You need not have to be a graphic designer or professional. You can make them by using a variety of different meme generators that are available online. There are a number of sites that allow you to design memes by providing a variety of tools and services. In order to use memes to promote your business, you can upload an original image or add own text to an existing meme. Regardless of how you approach, they are the best way to spread messages quickly.
The most popular memes are single panel images and four-image comic strips. Think about how you can use them to help your business grow as it is a bit tricky but fun to do. To find unique memes that are relevant to your business, visit website of different companies that offer meme creation services for free. You can find an appropriate one related to your business, which you can post on social networking sites or share them with colleagues, friends and other business acquaintances. If you are planning to use this innovative tactics for promoting your business, then you should have a clear understanding of the below points-
- They usually attract people who are young because of their visual aspect. They cross the language barrier and convey a lot of things that are beyond content.
- To give yourself a boost, look for common threads in popular marketing memes. Choose a phrase or idea that best suits your business. You can use video, email, social networking posts or blogs to plant your meme in the minds of your community.
- Think about what you want your audience to do after seeing your meme. Remember that, your control over it ends once it goes viral.
As said above, memes are hilarious images or videos that refer to any concept or idea that spread across the internet. You can use them to promote new products, services and conversations that engage your audience.
Author Bio: Meme member: Memes lets you effortlessly share funny pictures that help small business owners to attract customers and grow their business. The author of this article is a seasoned online marketer.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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