Many businesses make the mistake of hurrying through the website design process just to get a block of space carved out for themselves on the Web. This has caused many to discount the experience because rushing through any design process usually ends up creating a less than satisfactory user experience.
In order for your website design to perform the way you want it to, it’s vital for you to have a website that your customers love. Many of your website visitors will make a determination about your site (as well as about your company) within the first five seconds of arriving on your little corner of the web. If they like it, you’re golden. If they don’t, they’ll probably leave and never return.
If you’re looking for ways to improve your website design, here are a few ideas to make sure your website is attractive to everyone who visits it:
Get Rid of Clutter
Too many businesses are worried about too much “white space” on their websites. They want to give their customers all the information, and they want to catch the customer’s eye with unique pictures and graphics. Unfortunately, this usually has the opposite effect. Getting rid of the clutter in favor of a more clean, streamlined design will keep your customers happy, and allow them to navigate your site more smoothly and easily.
Don’t Go Crazy With Color
A simple color color should be your goal. Pick your color scheme carefully, and make sure the colors you choose complement your company logo. It’s fine to add in a splash of color here or there to draw your customers’ eyes to your most important content. However, you’ll want to limit your colors to a maximum of 3-4 colors including black to give the site a more polished and professional look.
Choose Your Images and Photos Wisely
If you’re the type of person who has depended on Google Images to supply your website with the photos and graphics it needs, you’ll find that doing so brings down your level of professionalism immensely. A graphic designer or professional photographer is the way to go when it comes to choosing the right images for your site. Your originality will speak volumes to your customers about the type of business you run, and you’ll immediately charge ahead of your competition.
Content, Content, Content
The old adage is true, and content is still king. In order for your website to have the impact you need, choose your keywords and key phrases carefully. Search engine optimization requires that you take the time to research which will work best for your industry. Take your time and do it right.
Also, once you have found the right keywords, it’s essential to build your content around them in a way that makes it easy for you to be found on search engines, and that will appeal to your customers. Your goal is to inform them, educate them, and position yourself as the expert in your field.
When Search Engine Optimization (SEO) is done right, your website visitors will not only more easily be converted into customers, but they might also share your information on social media. As we all know, word-of-mouth the best form of advertising.
Here at The Sherwood Group, we understand that designing a website the right way is important to your success. It takes time and planning in order to put the finishing touches on a site that will most easily convert visitors into customers. If your website is struggling, we’d like to help. Our creative team will work hard for you, and you’ll love our ideas and creativity.
If you’d like more information on how we can help bring your vision for your website to life, contact us today!
If you enjoyed this article, you may also want to check out these others:
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Building Successful Websites That Stand Out in a Sea of URLs
3 Tips for Social Media Marketing Brilliance
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How To Get More Business Using LinkedIn
Using Social Media to Position Yourself as The Go To Expert
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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By Marie-Brigitte Souci 07 Nov 2013
This is great advice for anyone who wants a new website or needs a site revamp,
I will definitely consider these elements the next time I do some of my own site maintenance. Thank you.