Thought leaders are all around us in today’s society, but it’s sometimes hard to separate the posers from the real pros. If you’d like to become a thought leader in your industry, here are 3 tips to help you establish yourself as a person others look to for ideas and guidance:
1) Research current industry trends and hot topics
If you are already familiar with your industry, it’s still great to brush up on current events to stay in-the-know about upcoming trends, hot topics, best practices, and so on. There is always room for you to learn new information that will help you formulate new thoughts and ideas for your next networking or speaking event.
2) Be proactive in seeking out speaker or writing opportunities
Establishing yourself as a thought leader doesn’t happen by chance. You must actively promote yourself through speaking events, blog posts and through online media and discussions.
- If you currently do not have a blog, start one now.
- Use the research you’ve done (from #1) for blog post topics that can help you expand on your opinions and thoughts.
- If you are new to the idea of speaking in front of others, start small.
- Check out small business events you can attend around your local community where you can practice your public speaking skills.
- If you have children, volunteer to speak at a school event.
- Contact local Rotary, Lions, and other service clubs for speaking opportunities.
The opportunities are out there if you look for them!
3) Promote yourself (but don’t overuse the title “Thought Leader”)
I once overheard how one attendee at a conference determines which speaker is an actual expert or just a ‘phony.’ “REAL experts don’t give themselves that ‘expert’ title!” The same should go for thought leaders:
- Be confident in your thought leadership, but don’t abuse the term. Some may find the overuse of your “Thought Leader” title as an act of desperation (or perhaps covering up an insecurity).
- DO more rather than SAY more: show your peers, loved ones, and the public that you are indeed a thought leader just by what you do via blog posts, speaking events, and other opportunities. Then you will establish yourself as a thought leader more effortlessly (and you’ll earn the title righteously).
By following these 3 tips, you can get on, and stay on the right track to establishing yourself as a thought leader.
Contact us for more ideas about thought leadership.
If you enjoyed this article, you may also want to check out these others:
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Email Marketing: How to Keep Your Messages Out of Your Customer’s Spam Box
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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