Getting your company found on the internet is not always the easiest thing to do. But with the many free tools out there from Google, you can be assured your blogging presence will be seen.
Google specializes in internet based services and products. Although some of the products and services Google offers do cost money, there are several services that Google offers that truly are free to anyone who knows how to find them.
Google My Business
The one service of late that I have been getting hit with is Google My Business. This use to be known as Google Places. In order to tap into your potential clients locally, you can submit your business for free to Google My Business. By doing this, your business will be featured in the local search results along with being featured in Google Maps.
This tool is great for finding specific keywords that are trending. You can compare them to other keyword variations and determine popularity over time and within different regions and languages. This is great for getting ideas for keywords.
This can be used two ways. The first ways is for monitoring the web for specific keywords or phrases mentioned across the internet. The other way that this can be used is dynamically. By choosing a key phrase, you can get a list of current stories that are trending and place this directly into your website. Depending on your settings this can change hourly or daily. This is a great tool for dynamic content on your page. Google bots love new content!
This is a great way to grow your reach within the web. This will allow your visitors to subscribe to your web content by using feeds. There are many tools within this service that can optimize your reach.
Google and Youtube merged in 2006. For people who are video marketers, this free service is not something that should be passed up. Although you can now post videos to Facebook natively, they are hard to find once they have been up for a while. However, by placing videos on YouTube they will always be there. They won’t be hidden within your feed and are easily searchable. You can also monetize any of your own videos. This can generate a secondary revenue.
Are you overwhelmed by all the different options for promoting your business? Check out our packages for websites and social media marketing!
Google Search Console
This is a very powerful tool if you can find it. There is one important thing with this tool. You need content and lots of it. This replaces your website generated search bar with a google generated search bar. You set up all the keywords and phrases you want to use. You can also set up promotions if you have local events going on. This will display search results from your own webpage. It will also show Google Ads.
Google Adsense is a free tool for your website. According to your specifications, ads will appear on your site. Every time someone clicks on one of these ads, you get paid. In addition, the ads that appear in the Google Search Console results, you will also get paid for if someone clicks on them.
This is a lot of information. This can be overwhelming but, taking it one piece at a time and learning about it will help. The bigger question becomes how to link all these things together. That would be Google Analytics
This is the most powerful tool that Google has available for your website. I don’t want to go into this too far as there is enough information that can generate hundreds of articles. But I would like to point out that this can link all of the above mentioned tools together in one place. If you are a person that loves statistics, you will have more than enough to keep you busy for days. The last thing I will mention about this is their knowledge center. This will walk you through many of the different features and help you get started.
To learn more Google ways to improving your internet presence please visit our blog or Contact The Sherwood Group, Graphic Design and Web Site Design.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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