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In today’s digital economy, every company needs a web development team, but finding the right talent to fit the bill can be a challenge. In 2016, there was an average of 46,950 unique job postings a month for web developers in the United States, but only 6,955 monthly hires, CareerBuilder data shows. Here are three keys to hiring and management a high-performing web development team.

 

3 Tips for Hiring and Managing a Winning Web Development Team

More than half of employers say they’ve seen a negative impact on their business due to this type of skills gap. To close the skills gap, it’s crucial to have an effective strategy for recruiting the right team for your project, as well as a good project management strategy to retain talent. 

Define Your Project Requirements Precisely

Crafting a precise description of what type of skills your project needs is the foundation of a good web developer hiring strategy. Building a website has two key components: design, which involves the graphics and layout that determine how your site looks to the end user; and coding, which involves your site’s under-the-hood functionality. Graphic designers specialize in image design, while web designers can do both image design and site basic layout, and web developers can do advanced site layout such as customized layouts, custom apps and integrations with third-party apps. Some contractors can perform more than one of these functions, but typically, you’ll need to hire multiple team members.

Make sure you clarify which skills are needed for your project when writing your job description, so that you can attract recruits with the right skill set. Including a design mock-up, samples of sites you want to emulate and a description of what you don’t want can help increase the effectiveness of your posting. Be sure to include a time frame as well so that applicants have a realistic understanding of what type of deadline they have to meet.

Use a Strategic Screening Process

The next step is setting up criteria to evaluate applicants’ skills. These criteria should include both hard technical skills and soft skills. Hard skills for designers include experience in Adobe Photoshop or Illustrator or similar graphics programs. Hard skills for web designers include these skills as well as computer language skills in CSS, CSS 3, HTML, HTML 5, jQuery and PHP. Web developers should possess these computer language skills as well as knowledge of JavaScript.

In addition to these hard skills, you should evaluate applicants’ soft skills. How fast they respond to your communication can be a big indicator. During your interview, you should discuss your project with them in detail to make sure they understand your requirements thoroughly.

It’s also important to verify credentials before hiring. Ask to see previous work and references. On many freelancer sites, you can also see customer ratings and reviews from previous clients.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Set Up a Good Project Management System

After hiring the right team members, a key to success is using a good project management system. An effective project management system should allow all team members to communicate in real-time and to see the current versions of files and current website progress.

The best way to achieve this is to use a unified communications platform. Unlike email, which makes it hard to update new conversation partners to threads they missed or to ensure that everyone is looking at the current file version, a unified platform includes an interface modeled on social media so that all team members can see the same conversation and file version. At the same time, team members can also exchange private messages through instant messaging or integrated email, communicate through phone or video chat or share files. Screen sharing is also available, which can be useful when discussing site design options.

A good unified communications project management system should also include analytics capability that allows you to track team progress and efficiency. This can enable you to keep your project on track as well as adjust and improve your collaboration processes to speed up your project completion timetables.

Defining your project requirements, using a strategic hiring process and setting up an effective project management system are three keys to successfully hiring and managing a web development team. Implementing these strategies can make your hiring process go smoother and get your website done faster.

If you enjoyed this post, you may also want to check out these others:

A Simple Definition of “Marketing.”
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?
This article is published by The Sherwood Group |Web Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

 

If you’re looking to increase sales, you’ll want to consider the online advertising. Most of today’s consumers no longer have contact with television and newspapers, so online advertising is the best way to help you take advantage of what the internet has to offer.

 

How to Increase Sales through Online Advertising

Types of Online Advertising

One of the key issues to consider when exploring online advertising is determining which form of online advertising you wish to invest in. Email advertising is when you send emails directly to people who have already signed up or given you their contact info. This is an effective form of marketing to the customer base that you already have. Display advertising, social media marketing, and location-based targeting are all potential ways to bring in new customers.

Targeted Markets

One of the best places to start is in analytics. Look over your past sales and find out who is buying your product or service. Then you need to figure out where to find them. Is your target market baby-boomers? You might want to invest in advertising via email. If you’re marketing to millennials, think Twitter or Snapchat. Who you want to reach with your advertising will determine what platforms you should use to reach out. Different demographics can be targeted through different platforms.

Goals

Deciding what you are hoping to achieve by your online advertising is important, both so that you know which direction to head in, but also so that you can evaluate the efficacy of your advertising program and adjust as needed. Is your goal to increase traffic to your website? Is it to convert traffic you are already getting into sales? There are a lot of things to consider, and your online advertising strategy needs to be flexible. If you realize you’re getting a lot more traffic, but you haven’t seen an increase in sales, you may need to add another layer for sales conversions into your plan.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Budgeting

Make sure that you study the Return On Investment (ROI) for your marketing strategy before deciding how to most effectively spend your advertising budget. You’ll want to look for a high ROI before spending too much in one category. Once you re-evaluate the success of your online marketing, you’ll be able to see where your greatest ROI is, and reinvest in that strategy, while leaving the less effective marketing tools behind. You don’t want to scrimp too much at the beginning, but you also do want to see some return before you throw your whole advertising budget into something that may or may not work.

Design

One of the key elements that too many people don’t pay attention to when thinking about online advertising is the design of your advertisements. It’s not just about getting something up, it’s about getting the right thing up to draw in customers and increase sales conversions. Consider hiring a freelance marketer to help you come up with the best design to attract people to your site. Having someone that knows marketing help you with this can make the difference between ads that flourish and ads that fail.

If you haven’t started with online marketing yet, you’re already behind. The world is changing, and people don’t buy papers anymore. Many people have given up broadcast television and local cable in favor of sites like Netflix and Hulu. Continuing to market in outdated mediums will be a waste of your advertising budget. Follow the above tips to get started with online advertising and increase your sales.

Author: Merrigan Leone is a blogger and a businesswoman who currently works for Bizinfo.in as a Content Manager. She specializes in online marketing, career development and freelancing. In her free time, she enjoys traveling across the world and cooking.

If you enjoyed this post, you may also want to check out these others:

A Simple Definition of “Marketing.”
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?
This article is published by The Sherwood Group |Web Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

 

My favorite beer quote is the one from W.C. Fields, below.

Beer

“Sometimes, when I reflect on all the beer I drink, I feel ashamed. Then I look into the glass and think about the workers in the brewery and all of their hopes and dreams. If I did not drink this beer, they might be out of work and their dreams would be shattered. I think, it is better to drink this beer and let their dreams come true, than be selfish and worry about my liver.” ~ Babe Ruth

When I read about the evils of drinking, I gave up reading.” ~ Paul Horning

“24 hours in a day and 24 beers in a case. Coincidence? I think not.” ~ H. L. Mencken

“When we drink, we get drunk. When we get drunk, we fall asleep.  When we fall asleep, we commit no sin. When we commit no sin, we go to heaven.  So, let’s all get drunk and go to heaven.” ~ George Bernard Shaw

“Beer is proof that God loves us and wants us to be happy.” ~ Benjamin Franklin

“Without question, the greatest invention in the history of mankind is beer.  Oh, I grant you that the wheel was also a fine invention, But the wheel does not go nearly as well with pizza.” ~ Dave Barry

“Beer: Helping ugly people have sex since 3000 B.C.” ~ W. C. Fields

Remember “I” before “E,” except in Budweiser, and Meidroth! ~ Professor Irwin Corey

“To some it is a six-pack. To me, it is a Support Group. Salvation in a can.” ~ Leo Durocher

 

During an episode of Cheers, a TV Sitcom, Cliff Clavin said to his buddy, Norm Peterson:

“Well, ya see, Norm, it’s like this … A herd of buffalo can only move as fast as the slowest buffalo. And when the herd is hunted, it is the slowest and weakest ones at the back that are killed first.

“This natural selection is good for the herd as a whole, because the general speed and health of the whole group keeps improving by the regular killing of the weakest members.  In much the same way, the human brain can only operate as fast as the slowest brain cells.  Excessive intake of alcohol, as we know, kills brain cells.  But, naturally, it attacks the slowest and weakest brain cells first.  In this way, regular consumption of beer eliminates the weaker brain cells, making the brain a faster and more efficient machine.

“That’s why you always feel smarter after a few beers.”

If you enjoyed this post, you may also want to check out these others:

A Simple Definition of “Marketing.”
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?
This article is published by The Sherwood Group |Web Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

One of the quickest ways to draw a lot of potential customers to your website is through pay per click (PPC) advertising. When it’s used correctly, PPC can be a fantastic way to drive relevant visitors to your website and generate new online sales for your business.

 

Pay Per Click advertising

A Pay Per Click campaign is not simple to manage. You need expertise and appropriate knowledge.  Avoiding the most common mistakes can save yourself hundreds of dollars.  The following are 7 common mistakes that you can avoid to save yourself time and money.

1. Choosing the wrong keywords:

Keywords are the primitive entities of PPC ads. Selecting an accurate and relevant set of keywords will facilitate increasing the quantity of clicks on the ad and increasing the web site traffic also sales.

Maintain a decent proportion of audience keywords and product keywords by dropping some of the less attention-grabbing audience phrases. Concentrate on the categories nearest to the product and services.

For example, if you are offering Healthcare products, then “Healthcare Industry” is a potential product phrase, but “Healthcare Industry jobs” is a user phrase and therefore less interesting.

2. Ignoring negative keywords:

Negative keywords allow you to exclude search terms from your campaigns and assist you to target only the keywords that relate your customers. When you are choosing negative keywords for your PPC campaigns, look for search terms that are the same as your keywords.

3. Neglecting ad extensions:

Another element of PPC is ad extensions. Extensions expand your ad with additional information and increase your ad’s click-through rate, as well as increase consumer engagement and direct the flow of customers.

Extension formats include:

  • Call buttons
  • Location information
  • Links to specific parts of your website
  • Additional text and more…

Each extension serves as another opportunity to grab the attention of a potential customer, as well as lending credibility.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

4. Not Maintaining a Quality Score:

4.1 What is Quality Score?

Every marketer should aware of the quality score while creating ads. Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. Quality score important to boost your ratings by working consistently on your account. If you have a low-quality score, it is very difficult to get them to show up, because your ad rank will be too low

4.2 How to Maintain Quality Score:

 Quality Score is a reflection of the health of your campaigns and influences overall account performance. Here are the main factors that are taken into consideration to improve Quality Score.

  • Landing page quality
  • Targeted devices
  • Keyword relevance
  • Improve site load times

5. Not Using Long Tail Keywords:

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use. Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers. It is much easier to rank for long tail keywords than for a lot of common keywords. Another benefit of focusing on long tail keywords is that, though these keywords are used less in search, the visitor that finds your website using them is additional possible to shop for your service or product.

6. Not Optimizing the Landing Page:

A well-designed landing page can greatly increase conversions for your PPC campaigns. A Landing Page is a page that focuses information targeted towards a particular user. In order to make money online, you need to get your web visitors to convert.  When you’re creating landing pages don’t create same as the home page. A home page is about your services and products.  If you’re creating landing page create a separate page related to ads. Then the customers will redirect to the proper page.

7. Not Using Proper Keyword Match Type:

When you set up an Adwords campaign, you’ll have to create ad groups and then pick keywords to target within those. In most cases, you’ll want to start with exact keywords to ensure ad relevance. What’s important here is that your quality score is only based on how well your ad performs on exact match keywords.

There are 3 main types of keywords that you can specify.

  • Exact Match Keyword
  • Phrase Match Keyword
  • Broad Match Keyword

Author:  Michael Anthony works as a content marketers for USAExeList a high-end b2b email lists provider based in Addison, Texas. He has been promoting high-quality content in select niches for their clients.

If you enjoyed this post, you may also want to check out these others:

A Simple Definition of “Marketing.”
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?
This article is published by The Sherwood Group |Web Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Marketing: People often ask us for a simple definition of this word, and as it turns out there are several. Here they are:

 

A simple definition of "Marketing."

______________________________

You’re a woman and you see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed”.

That’s Direct Marketing.

______________________________

You’re a woman and you’re at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and, pointing at you, says,

“She’s fantastic in bed”.

That’s Advertising.

______________________________

You’re a woman and you see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, “Hi, I’m fantastic in bed”.

That’s Telemarketing.

______________________________

You’re a woman and you see a guy at a party; you straighten your dress. You walk up to him and pour him a drink. You say, “May I?” and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, “By the way, I’m fantastic in bed”.

That’s Public Relations.

______________________________

You’re a woman and you’re at a party and see a handsome guy. He walks up to you and says, “I hear you’re fantastic in bed”.

That’s Brand Recognition.
Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

______________________________

You’re a woman and you’re at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend.

That’s a Sales Rep.

______________________________

You’re a woman and your friend can’t satisfy him so he calls you.

That’s Tech Support.

______________________________

You’re a woman and you are on your way to a party when you realize that there could be handsome men in all these houses you’re passing, so you climb onto the roof of one situated towards the center and shout at the top of your lungs, “I’m fantastic in bed!”

That’s Facebook.

______________________________

If you are a man and secretly disclose a list of names of those women who are fantastic in bed.

That’s Insider Trading.

______________________________

You’re a woman and you are at a party; this attractive wealthy older man walks up to you and grabs your ass.

That’s Bill Clinton (or Harvey Weinstein).

______________________________

You didn’t mind it, but twenty years later your attorney decides you were offended and you are awarded a settlement.

That’s America.

If you enjoyed this post, you may also want to check out these others:

Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?
This article is published by The Sherwood Group |Web Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

© 2013 - The Sherwood Group
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