Blog Archive

Sixty-five percent of brands that use this one marketing tactic have said that it directly correlates with sales increases, according to data reported by HubSpot, from The Event Marketing Institute. So, what is it? It’s called experiential marketing. If you haven’t heard of this concept, don’t be surprised. A lot of professionals haven’t.

 

3 Examples of Experiential Marketing That You Can Learn From

Experiential marketing is best explained as the act of creating branded face-to-face experiences. Today experiential marketing is paying off in big ways. Here are three success stories from companies who have tested out experiential marketing.

Cabela’s Store Opening

When opening up its second store location in Virginia, the outdoor retailer Cabela’s looked to The Hodges Partnership, a strategic communications firm, for help. Hodges was no stranger to facilitating consumer and media facing events which made the partnership a good fit for the outdoor gear brand. Hodges looked at event timing and planned to “make it fun” by providing interactive experiences for visitors which included trying on camo, archery opportunities, fly fishing experiences or getting cozy in expedition tents inside of the store. The firm garnered local publicity and news coverage for both its media preview and grand opening event where news stations were on site with a brand spokesperson. A good spokesperson is key, cites Hodges, as people want to hear personal stories. Visitors were able to experience the Cabela’s brand in a tangible, offline manner, which makes it a success story.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Google Play Music Block

Google Play set out to engage an audience at the 2016 Panorama Music Festival. It was here where Google Play erected a visually-striking LED multimedia block. The “Music Block” featured changing music videos, a rotation of animated designs and other performances solely based on the New York festival’s sets and fan interaction. The “Music Block” married digital and offline experiences all while keeping consumers and festival-goers connected to the Google Play brand through social media, as the brand’s social tags and handles were visible throughout the festival experience. Not only did the towering “Music Block” made for a background worthy of the ‘gram, the interactive exhibit assisted Google Play in spreading brand awareness in an organic, real-life way without being too pushy. This isn’t Google’s first attempt at experiential marketing. The search engine giant awarded 5.5 million to Bay Area non-profits through their “Building a Better Bay Area” effort, which engaged the public, allowing users to indirectly learn about Google and its community outreach.

Lean Cuisine #WeighThis

Unlike tried-and-true event marketing, experiential marketing is different. Instead of providing samples and asking potential customers to “try out” new products, Lean Cuisine took a new, fresh approach with their #WeighThis campaign. The interactive experience based on consumers own accomplishments features a gallery of weight scales hung up in New York City’s Grand Central Station. Upon a closer inspection, passersby would notice that the hanging scales were actually boards where women could jot down how they wanted to be “weighed.” Lean Cuisine operates in an industry where women are always being told to lose weight. Rather than focusing on body image or weight, Lean Cuisine empowered consumers through their campaign. While there were no samples or Lean Cuisine products at the train station the brand strategically placed its Twitter handle predominantly on the display. With over 204 million impressions, the #WeighThis experiential marketing effort is considered a big win for the Lean Cuisine brand.

If you want help establishing yourself and/or getting new business, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals through offering ideas, suggestions and/or graphic and website design.

If you enjoyed this post, you may also want to check out these others:

The Essential Difference Between Native, Responsive and Hybrid Applications
6 Essential Tools for Today’s Freelance Graphic Designers
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

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Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Regardless of your industry, it’s safe to say your target audience uses a smartphone or tablet on a daily basis. Without a mobile marketing strategy, opportunities to attract said audience are zipping past you every day. It’s time to join the game!

 

The Essential Difference Between Native, Responsive and Hybrid Applications

One of the first decisions you’ll have to make is whether you want a native, responsive or hybrid application.

Native

Native applications are mobile sites designed specifically for a particular operating system. For example, if your company chooses to create native applications, you’ll need to design one for Android and one for Apple iOS to reach the maximum number of users. Of course, there are other operating systems in existence, and you run the risk of completely bypassing potential end users unless you create one app for each system. Therefore, the native route can be expensive.

However, a native application generates the best user experience thanks to its customization. Native apps contain a familiar interface, making them easy for users to learn to navigate. Device features can also be integrated with the app, allowing users to grant access to the camera, geolocation, calendar and more. Finally, native applications are downloaded directly to the device, giving users quick access to your services and serving as a continuous reminder of your brand.

Facebook is a good example of a native app.

Responsive

Responsive sites represent the best mobile marketing option for companies on a budget. The website itself is scaled to fit the screen size and navigational capabilities of the device on which it is being viewed. There’s no need to create a different version of the website for each of the myriad mobile devices on the market; the website automatically “responds” to each device in order to give the user a working interface.

Instead of accessing your mobile site via a unique application, users simply open up their mobile web browser and type in the site’s URL. Instead of the “desktop version,” the mobile site will be displayed.

To see an example, head to driving-tests.org on your desktop, and then pull up the same URL on your mobile device. Note the streamlined formatting on the mobile version. The mobile version is displayed because you are viewing the site from a mobile device, and this streamlined view gives you the best user experience. It’s that simple!

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Hybrid

Hybrid applications are a “one-size-fits-all” approach. Developers essentially create one core application that is then integrated with the various device interfaces. By using plugins, hybrid applications can also allow users to grant access to the device’s camera, calendar, notifications, geolocation and more.

But there is a downside to hybrid applications: one small detail that goes amiss can cause quite a headache among developers. The device integration is not always seamless, and the labor involved in patching and repairing the application could just as well be spent on creating a fully native application. The performance of hybrid applications is also somewhat slower than that of native applications. In short, going the hybrid route is considered a bit of a gamble; it’s attractive because it seems like a great way to keep costs low, but sometimes it’s too good to be true. Check out TripCase for an example of a hybrid app.

Which Mobile Development Strategy Is Right for You?

To decide which mobile development strategy is right for you and your business, consider the following:

  • Your current talent pool. What can your team create? Or do you need to outsource?
  • Your budget. Responsive is the least expensive option; many web hosting companies include responsive mobile sites in their packages. Hybrid is a step up and native is the most expensive.
  • Your goals. Do you just need to share information? Then perhaps a responsive site will do just fine. Are you creating a tool or resource? Consider an application.

If in doubt, start with a modest approach and enhance your mobile development strategy once your company outgrows the current iteration.

If you want help establishing yourself and/or getting new business, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals through offering ideas, suggestions and/or graphic design.

If you enjoyed this post, you may also want to check out these others:

The Essential Difference Between Native, Responsive and Hybrid Applications
6 Essential Tools for Today’s Freelance Graphic Designers
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

Your memory can be negatively affected by many factors such as aging, and stress of all kinds – – and all these can make your memory to be weak. In some people, memory loss can be attributed to Alzheimer’s disease. Here are 6 exclusive ways you can successfully tackle memory loss:

 

6 Exclusive Ways to Tackle Memory Loss

Exercise

Engaging in regular exercises will boost your healthy lifestyle; exercising often will help you manage your weight and improve your cognitive capacities as well as memory. Scientists say that exercising at least four hours daily will improve your memory.

Also a group of scientists from University of British Columbia discovered that constant cardiovascular exercises will enhance the size of the hippocampus, learning and verbal memory.

Balance your stress

Many people around the world are experiencing different forms of depression, which affects both their emotional and physical state. Depression is one of the strong contributors of memory loss.

Thus, if you are suffering from depression, being proactive about it, will surely improve your memory, mental health and quality of life. If you have depression, you really need to talk to a therapist, get a professional help, get eminent support from loved ones, or find a better way to feel better and de-stress.

6 Exclusive Ways to Tackle Memory Loss

Challenge your brain

Physical exercise is not the only thing you need to reduce memory loss. For your brain to function at an optimal level, you will have to challenge it. This is part of the reasons why scientists and health experts always advise their patients to stimulate, challenge their brains as often as possible.

This can be done by engaging in various activities like traveling, reading, playing cards, taking up a hobby, learning a foreign language, and so on.

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”

Quit Multi-tasking

Stop engaging in multi-tasking, it will have a devastating effect on your memory. It is not good to move from one task to another, because it will negatively impact your short term memory. This even gets worse as you get older.

Multi-tasking will affect your working memory, creativity, and healthcare performance. One of the things said about multi-tasking is that when you engage in it, you will find out that your memory will be divided. Stop multi-tasking if you want to be stress-free.

Multi-tasking is simply defined as attempting to perform more than one task at a time. The best thing is to always perform one task at a time- this will enable you to remain focused.

Multi-tasking will lower your intellectual quotient; healthcare scientists say that people who engage in multi-tasking suffer cognitive deficiencies like people who don’t sleep or those that smoke marijuana.

Meditation

Meditation is one of the best ways to examine your life and improve the quality of your life. Science has discovered that through meditation, people can tackle their memory deficiencies faster than they can ever imagine.

Some of the advantages of meditation is that it reduces stress, improves concentration, inspires a healthy lifestyle, increases self-awareness, increases happiness level, enhances acceptance, slows aging as well as boost immune and cardiovascular health.

Meditation is one of the most effective ways of breaking away from memory loss. You can engage in some vital activities like saying a phrase, prayer, a motivational word- at least few minutes daily.

6 Exclusive Ways to Tackle Memory Loss

Keep your health fit

Keeping your physical fitness is one of the enviable ways of tackling memory loss. Studies show that physical changes can slow down the aging process. Staying physically fit will drastically reduce depression, anxiety, insomnia, hostility, heart attacks, high blood pressure etc. All these are caused by stress.

You can remain physically fit by doing any of these things daily:

  • Breathing deeply
  • Closing your eyes for some time
  • Relaxing your muscles
  • Sitting in a quiet place
  • Rolling your head, shoulders and neck
  • Repeating an inspiring mantra
  • Consuming more fat

All these activities will minimize inflammation in the body, maintain bone strength and stabilize our mood.

Conclusion

Regular exercises have so much benefits- it can help you build healthier bones, lose weight, think clearly, boost mood etc. Do anything you enjoy most at least 20 minutes daily; this could be engaging in workouts like dancing, swimming, biking, running.

If you want to effectively tackle memory loss, then banish isolation and boredom at all costs. Finally, exercising, balancing your stress, challenging your brain, quitting multi-tasking, keeping your health fit, and meditation will go the extra mile in tackling your memory loss!

Author: Ryan Varela is the CEO of Boost Health Insurance which provides customized and affordable health care plans for thousands of customers across the United States. Ryan has nearly a decade of experience in the health care industry and continues to serve the greater need to educate and deliver access to affordable options to those who need health care the most.

If you want help establishing yourself and/or getting new business, contact Will Sherwood, CEO of The Sherwood Group. He can help you reach your goals through consulting and/or graphic design.

If you enjoyed this post, you may also want to check out these others:

How Using Security Cameras Can Help You Boost Sales Revenue
6 Essential Tools for Today’s Freelance Graphic Designers
Four Tips to Get More Visitors to Your Website
Facebook: Small Business Marketing Strategies that Work!
3 Simple Ways to Generate Business on LinkedIn
15 Website Mistakes You Want to Avoid (Part 1)
3 Ways to Increase Your Business Without Resorting to SEO
How to Target Large Clients with Little to No Money
Is There Still Gold in Cold Calling?

This article is published by The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communications that still look fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in North Myrtle Beach, South Carolina.

”Like” us and/or “Follow” us at these social media sites and we’ll return the favor:

google-plus-jpeg      linkedin-logo      fb-logo      Twitter_Logo      pinterest-logo

Google+ | LinkedIn | Facebook | Twitter | Pinterest

Do you need help growing your business? Click here to check out our website design and marketing packages. We can help you achieve your business goals and in the process leave your competition shaken and wondering, “Now, what do we do?”
Please comment. We’d like to know if you found this article informative or helpful?

© 2013 - The Sherwood Group
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