Your website is often the first impression of your business for potential customers. As such, it is essential that your website portrays your business the way you want to be seen so you don’t lose business. If a potential customer has issues with your website or doesn’t like what they see, they probably won’t want to work with you.

This means you could be losing customers without even knowing it. Here are 4 reasons why your website may be causing you to lose out on new business:

1. It’s badly designed and/or not up to date.

Looks really do matter when making a first impression. By having a modern website, you show customers that your business is relevant and up-to-date on the latest technology. If your website hasn’t been updated in ten years, or has an outdated design, it may be time to redesign.

2. It’s difficult to navigate.

This goes hand-in-hand with design. If your website is too cluttered or doesn’t have a clear way to navigate, customers may get frustrated or leave before finding the information they need. Make sure to keep your site simple, with clear links to important information.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

3. It doesn’t contain essential information.

Include all information a person might need to know before they purchase your product or service, including contact information. It may seem simple, but it can be easy to miss small details when creating your site. Customers who can’t figure out how to contact you or how much something is will likely move on to another company.

4. Your site has technical issues.

This is one of the most common ways businesses lose customers who are visiting their website. Technical problems can have a huge effect on a person’s experience with your website and may even prevent them from conducting business with you. Broken links or slow loading times can make your website unusable, so go through and make sure your site is functioning properly.

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FREE: How to Use Google+ to Advertise Your Business
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

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