Probably the greatest asset of any business is the trust of its employees and customers. Without trust, you’re leaving money on the table, and business blogging is one of the best trust builders available to you in this digital age.

Blogging has always been a great way to increase your search engine rankings. Now, here are 4 ways business blogging can help build trust in your business:

1. Business Blogging Helps Show Your Business Personality

There is only so much information you can provide on your company website. In addition to your blog being an extension of your site, it can be the most valuable website promoter you can have. By publishing a profile photo on your blog, you have made your introduction to your audience less formal. By taking the time to create unique content that informs, educates, or entertains, you have shown people the human side of your business.

2. Business Blogging Helps Place The Interests of Your Readers First

When you bought your last car, were you more concerned about the make of the vehicle or its safety, comfort, and economical features? You probably bought the vehicle that delivered the most benefits to you, right? Your current and potential clients and customers feel the same way – “What’s in it for me?” They may already recognize your brand, but they are looking for a reason to make your products and services the best alternative for them. By giving your readers information that answers a question or solves a problem, you earn their confidence and they will be more likely to turn to you to provide the products and services they need.

3. Business Blogging Helps When It’s Not Be All About Selling

People usually don’t visit your business blog or site to buy something. They are most frequently looking for information. By providing quality blog content that is unique to your target audience, you can let people know that you are more concerned about building relationships than you are about selling something to every person who visits your blog.

4. Business Blogging Helps Your Company Be Transparent

The easiest way for a business to lose prospects and customers is through deception. If you are offering a FREE product or service on your blog or website, make sure there are no hidden costs lost somewhere in the fine print. If you market a product or service that is experiencing consumer-related problems, tell people about the problem and also tell them what you are doing to correct it. Today, people have access to more information than ever before. If they feel they aren’t getting the total picture, they will go somewhere else.

If your readers don’t trust you, it’s almost impossible to convert them into subscribers, clients, or customers. By placing the needs of your audience above your own interests, you’ll be right on target.

Contact us today to learn more about creating useful and informative web content to deliver your message in the most effective and successful way available, through business blogging.

If you enjoyed this article, you may also want to check out these others:

What Makes The Perfect Blog Post? [Infographic]
Why Should You Care About Starting A Blog?
Will Your Website Be A Success Or A Failure In The Coming Years?
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook

This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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