When you think about marketing in today’s world, you might think more about putting a big focus on online advertising versus more traditional advertising. For example, you might assume that cold calling is completely dead. However, even though the way that people market their businesses has changed quite a bit over time, there’s still gold in cold calling. Here are a few reasons why:

Grab Their Attention

Yes, it’s true that online advertising is effective. However, people are hit with online advertisements all day, every day. With so many people spending so much time online these days, it’s no surprise that your audience probably sees plenty of online advertising on a regular basis. If you try cold calling, you might find that you can actually grab your audience’s attention, since they might not be accustomed to getting these types of calls anymore.

Establish Trust

Some people just don’t feel comfortable with the idea of making deals online. A lot of people, especially older people or those who don’t spend much time on the internet, actually feel more comfortable talking to someone on the phone. If you handle things in a professional manner, this can be a great way to establish trust.

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Get an Answer Right Away

It can be too easy for someone to navigate away from a website and decide that they will make up their mind later. When you have someone on the telephone, however, it can be easy to encourage them to go ahead and give you an answer right now. It’s a good way to give a gentle nudge to help turn leads into sales.

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Is There Still Gold in Cold Calling?

This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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