Attracting millennials, the driving force behind changes in the world of media and Internet developments, is the new marketing challenge. This generation has grown up alongside a host of novel technological developments. As a result, millennials love constant communication and brand engagement and aren’t allured by traditional marketing techniques.

With a head count of 75.4 million people in the U.S., millennials—who are defined as being between 18 and 34 years old—have just surpassed baby boomers in number according to the U.S. Census Bureau’s 2016 report. As brands, it is therefore important to take specific qualities into consideration when developing a marketing strategy, especially when it comes to webpages, in order to attract such a large audience. Check out these quick tips on how to do just that.

1. Link Latest Social Media

It’s well-known that social media is a tool most popular among millennials. Therefore, keeping up with each new social media craze is important in staying relevant to your audience. Link your Facebook, Twitter, Instagram and Snapchat account to your website to promote new social content and encourage engagement. Social media is a part of millennials’ everyday life. So social media presence means audiences will get to know your brand on a more personal level and be able to interact with it more often.

2. Feature Engaging Content

Millennials are often easily bored and seek to be part of something new and different. Bearing this in mind, website content has to constantly engage. Research conducted by Millennial Marketing illustrates that brands that stand for a particular cause receive more attention from millennials. Try affiliating your brand with a relevant charity or cause to boost brand personality or start a movement of your own with original hashtags and competitions. Millennials love to feel part of something bigger and are quick to get involved.

Do you need help growing your business? Click here to check out the website design and social media marketing packages from The Sherwood Group. We can help you capture new business and achieve your goals.

3. Make It Mobile

A defining trait of millennials is that they’re engagement with media is constant. This means on the bus, walking down the street, at work, at home, at the gym and anywhere else, brands have the ability to reach audiences. How? Through mobile. Get your website online and format it accordingly to make it user-friendly on phones. Millennials will appreciate it.

4. Creative Web Design

On top of a website design that has mobile and social links, what other creative techniques attract millennials? Millennials are fast-paced and often on the move, so having the most important information within one or two clicks is important. For example, Amway’s blog has featured articles and latest posts on the homepage to make it easier for audiences to reach. They also include YouTube videos on their blog to cater to millennials’ love for all mediums. Integrating games and loyalty, as well as testimonials is another great way of attracting millennials.

Millennials are a large audience for brands and are often considered when strategizing business techniques. Therefore, adjusting your website and associated marketing techniques is important to maintaining engagement to attract millennials among this target market. Try implementing these techniques to keep millennials excited about your brand and build your relationship with one of the largest demographics in the country.

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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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