“Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come. As the number of devices that need to work with your site grows, the browsers that need to work with your site grow.” – Jeffrey Veen
It’s no secret that the majority of online consumers use a mobile device for most of their online activity. So what exactly does that mean in terms of online marketing? Everything. Responsive web design is a single, simple trend that will dominate the success of your business.
Consumers are using their mobile devices to search for restaurants, clothing stores and medical facilities. They are using mobile devices almost exclusively to open email and engage in social media — including connecting with their favorite brands.
What is responsive web design?
Responsive web design is a method used in building websites that provide the best viewing and interaction experience for those on mobile devices. A responsive website “responds” to the device on which it is being viewed, allowing for easier navigation and reading.
In short, responsive websites respond to their environment.
How does a responsive website work?
A responsive website determines the screen width on whichever device is being used and displays the website in a format that ‘fits’ the specific device.
For years, businesses created a mobile website separate from their desktop websites, but the inconsistency and inefficiency of these websites are quickly becoming apparent in a growing, mobile-based market. Responsive design is the answer to that problem: one website, many platforms. It allows a consumer to experience the same website on any device comfortably.
Why do I need a responsive web design?
Responsive websites have been found to generate higher traffic rates than the traditional websites and their separate mobile versions. Generating traffic to your website is your number one weapon in a competitive market and a responsive design is a way to get your website on more devices, and ultimately, into a larger customer base.
What are some of the benefits of using responsive web design?
Other than helping to provide visitors with a smooth experience while visiting your website, there are many benefits to using a responsive web design. Some of the benefits are:
- Responsive web design is cost-effective. Without the need for two separate websites, a responsive web design can cut your hosting based costs by nearly half.
- Responsive websites are flexible across nearly all devices, allowing more visitors to access your website from almost anywhere.
- Responsive web design is linked with higher SEO rankings and is recommended by Google.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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