Probably the greatest asset of any business is the trust of its employees and customers. Without trust, you’re leaving money on the table, and business blogging is one of the best trust builders available to you in this digital age.
Blogging has always been a great way to increase your search engine rankings. Now, here are 4 ways business blogging can help build trust in your business:
1. Business Blogging Helps Show Your Business Personality
There is only so much information you can provide on your company website. In addition to your blog being an extension of your site, it can be the most valuable website promoter you can have. By publishing a profile photo on your blog, you have made your introduction to your audience less formal. By taking the time to create unique content that informs, educates, or entertains, you have shown people the human side of your business.
2. Business Blogging Helps Place The Interests of Your Readers First
When you bought your last car, were you more concerned about the make of the vehicle or its safety, comfort, and economical features? You probably bought the vehicle that delivered the most benefits to you, right? Your current and potential clients and customers feel the same way – “What’s in it for me?” They may already recognize your brand, but they are looking for a reason to make your products and services the best alternative for them. By giving your readers information that answers a question or solves a problem, you earn their confidence and they will be more likely to turn to you to provide the products and services they need.
3. Business Blogging Helps When It’s Not Be All About Selling
People usually don’t visit your business blog or site to buy something. They are most frequently looking for information. By providing quality blog content that is unique to your target audience, you can let people know that you are more concerned about building relationships than you are about selling something to every person who visits your blog.
4. Business Blogging Helps Your Company Be Transparent
The easiest way for a business to lose prospects and customers is through deception. If you are offering a FREE product or service on your blog or website, make sure there are no hidden costs lost somewhere in the fine print. If you market a product or service that is experiencing consumer-related problems, tell people about the problem and also tell them what you are doing to correct it. Today, people have access to more information than ever before. If they feel they aren’t getting the total picture, they will go somewhere else.
If your readers don’t trust you, it’s almost impossible to convert them into subscribers, clients, or customers. By placing the needs of your audience above your own interests, you’ll be right on target.
Contact us today to learn more about creating useful and informative web content to deliver your message in the most effective and successful way available, through business blogging.
If you enjoyed this article, you may also want to check out these others:
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Will Your Website Be A Success Or A Failure In The Coming Years?
Grow Your Business With Email Marketing
Combining Blogging and Social Media into a Truly Effective Strategy
5 Ways You Can Benefit By Using LinkedIn
How To Amp Up Your Visibility With Facebook
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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15 Comments:
By Mark Shippe 15 May 2014
I like the content, Will, short, informative, and to the point. I liked your ideas too. Look forward to the next one. I’m way behind on blogging I gotta catch up.
By Janice Smithers 22 May 2014
Enjoyed reading. Great bullet points on why blogging is valuable!
By Franz 29 May 2014
I absolutely agree with the others. A blog is a great way to demonstrate knowledge – especially if prospects have the chance to ask questions (Comments).
By Mickey 29 May 2014
My blog has been at the center of my lead generation and nurturing efforts for about 5 months. I’ve always had a blog, but am just promoting it a little differently now. I’m also combining themed blog topics to pair with the offers I create every month or two. Just since January, the average number of leads I generate each month has more than tripled, and my web traffic over the past six months has more than doubled.
By Dan 29 May 2014
That’s the whole point of a business blog. You do that by creating the best, most comprehensive article ever written on the topic.
The hard part is getting people to your blog.
By Yael 30 May 2014
Blogging can help build trust in your business – but only if you use it to share valuable content, such as insights and data from your own experience, case studies, tips – better do your research first and not repeat what many others already said before.
By kevin gallagher 30 May 2014
The bottom line when it comes to blogging is sales, does it make you more sales, you need to demonstrate that because if you can’t then you will have a difficult time in selling it.
Of course it helps with SEO, authority, and thought leadership but is it increasing sales?
It does but you need to demonstrate it.
By Dan O B 30 May 2014
It certainly can help as it creates a more personal and active image of the brand in comparison to just the website front which can often be stale. Its also a good way to keep up to date on industry trends.
By Mitch Moore 30 May 2014
These are solid ideas, Will. In short time, we’ve learned that the best blogs make readers feel like they are getting something really good for free. That’s quality blogging.
If I am shopping your industry, I begin with research. I might not buy for a considerable length of time, but if your blog has been offering me free (quality) information, I will have subscribed, and you will have earned my trust in your company. When it’s time to buy, I already know what I need and where I’m going to get it.
By Michael 30 May 2014
I think a blog really helps build trust if you are a knowledge worker. I believe your blog will definitely help build trust as it gives you a platform to show what you know. If you are in another field, say home remodeling, I believe it still can, but the approach is different.
By Gregg Makuch 30 May 2014
Absolutely. Use the blog as a teaching platform, just as you would be having an candid conversation in person. Share, don’t shill.
By Micha D Hershman 30 May 2014
Blogging can – and probably should – be part of your inbound marketing strategy. Of course, it’s most effective when executed in conjunction with an integrated plan involving email, social media, landing pages, lead capture, etc.
As to whether it’s a confidence booster for your business – that’s up to you and your inbound strategy. If building confidence is an objective, it’s relatively easy to assemble a set of integrated strategies and tactics (including your blog) to deliver on that goal.
By Justin Belmont 30 May 2014
Blogging can definitely help build trust in your business, as long as you’re knowledgeable about the topics you’re writing about! At Prose Media, we blog about many aspects of writing, brands, and marketing, and also give out writing tips. Come check it out here:
http://blog.prosemedia.com/
By Elspeth 05 Jun 2014
Weird how many folks don’t get this. It seems Buddhist, but Look the Expert, Sound the Expert, Be the Expert.
By Sharon Parkinson 18 Jun 2014
Content is king so make sure you write the best article on the chosen subject and choose the right tags to drive traffic to your post.