Using Social Media to Position Yourself as The “Go-To” Expert

There are so many options with social media, and the options of what to do with social media seem to change daily.  In order to make the most of your social media presence, it’s good to come up with a plan before you begin.  Once your plan is in place, you can work at posting items that will help you reach your goal.



Make a Goal – Your goal might be to become positioned as the “go-to” expert on a certain topic.

Decide on your Audience – Given your goal, you may have several audiences.  In the example of becoming recognized as an expert, some example audiences would be a professional society in that industry, a magazine that focuses on the industry and a few clients that you know use that particular expertise.

Develop Content – Develop how you are going to get your audience to know you are an expert.  This is where you would identify all of the things that make you an expert.  Make a list of your experience, any papers or presentations that you have given or will be giving on your topic, and awards or accolades you have earned.

Get the Word Out – For each item of content that was listed above, there is a different type of social media that would be an appropriate way to get the word out about these achievements.   For example, all of the items can be described on your LinkedIn page, but it is very difficult to tweet your resume, so you need a different tactic on twitter.   On the other hand, tweeting about or adding a Facebook status about an upcoming presentation is a great way to get the word out about that.

Making a plan and coordinating the efforts is an important step to having a successful social media presence.  Link the various social media venues you use to make the most of your time and effort, and remember to update your information when appropriate.  Please contact us if you are looking for additional information on using social media.

If you enjoy this article, you may also want to check out these others:

Design Your Email Newsletters with Pizazz
Using Social Media to Position Yourself as The Go To Expert
How to Get More Business by Using a QR Code on Your Business Cards
How to Stay Out of Spam Filters AND Run a Successful Email Marketing Campaign
4 Time-Saving Ways to Generate More Online Sales via Email
The Secret Source of Never-Ending Customers and Clients
How to Successfully Localize Your Business
Use Google+ And Improve Your Search Engine Rankings

This article is provided here for your business education and inspiration by:

The Sherwood Group, located in Santa Clarita, California, just outside Los Angeles, has over 30 years of experience working with the graphic design, website design, and marketing communication challenges presented by clients, small and large. Clients range from entrepreneurs to Fortune 500 companies, through every business sector, from across the street to around the world. It’s not the size or industry that defines our clients. It’s their mindset.

Contact us by phone at 661-287-0017 or through our website so that we can help you think through your objectives and propose the best solution for your needs and your budget.

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Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What’s your take on the success of your Internet marketing?


  • By soumya 26 Mar 2013

    i am not very conversant with internet marketing . Want to know how to start or what will be the first step of it?

    • By Will Sherwood 26 Mar 2013

      I would start by creating a blog so that you can publish your expertise to the online audience. Beyond that, there are many books on the subject.

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