Subscribe to our updates: RSS Feed

Graphic Design: Building Your Online Design Portfolio & Website

After you graduate from a graphic design program or school, your next goal of landing a full-time job or promoting yourself as a design freelancer can be difficult. A representation of your experience digitally is the first step for establishing your presence in the design industry. Physical resumes and hardcopy work samples are archaic, and employers need visuals before agreeing to accept any design services. As you enter into the graphic design job market, create an online portfolio, blog and/or website that displays your best work.

 

153577163

Finding Your Niche

Secure your identity and brand in the graphic design community by finding your niche. Determine your areas of expertise, and then promote your skill set by showcasing your work samples on a high-quality digital space. Whether you’re searching for a full-time position with a company or trying to garner freelance projects, establish an online portfolio that clarifies what your talents are and how your niche-specific product can enhance a business. Graphic design website Mishes.com identifies various types of graphic designers.

Hone your skills, narrow your scope and define yourself as a professional creative in any of the following fields:

  • Editorial: Specialist in InDesign, typography and the organization of aesthetic elements for publications
  • Mobile: Specialist in Photoshop, Illustrator, HTML, CSS, Web standards and usability
  • Photography Illustration: Specialist in composition, lighting, color, texture and style
  • 3D Animation: Specialist in the duality of creativity and technicality; understanding of Maya, After Effects, 3d Max and Adobe Flash, according to Mishes.com
  • Corporative: Specialist in creating design products based on client needs and corporate strategies; e,g, company manuals, logos and digital products

 

71086155

Perfecting & Promoting Your Digital Portfolio

SmashingMagazine.com recommends that designers include a logo and tagline on a website as an introduction to the brand, talent and vision. Create a concise and snappy tagline that effectively summarizes what you can offer. Make sure that visitors can quickly and easily access live versions of your previous work as superior-quality images. Integrate a slideshow that encompasses a diverse range of your favorite projects. As long as your portfolio page is visually clean and organized, feel free to add a short description and testimonials for your projects. Include other sections such as recent work that showcases your latest projects or a blog that chronicles non-work, personal design pursuits.

SmashingMagazine.com also provides the following design portfolio pitfalls to watch out for:

  • Visual chaos or obfuscation: Let good content speak for itself and display it prominently; less is more
  • Cluttered information: Avoid jam-packing your website with too much information; it’s a deterrent
  • Fanciness: Keep the layout of your portfolio and navigation simple; your job is to entice employers quickly and easily

Determine the goals of your online portfolio, such as “for hire” or “networking.” Build your portfolio around your goal, minimally decorate it with aspects of your personality and then market it. Brand your resume with a hyperlink to your website and leverage social networking sites, such as Twitter, Google+ and LinkedIn. Give people the opportunity to share your projects by attaching social media buttons to individual designs. Lastly, provide contact information that’s easy to find. Whether you’re displaying Twitter and Facebook buttons or providing your telephone and email, contact info should be visible, especially since the goal of your portfolio is to communicate and connect.

If you enjoy this article, you may also want to check out these others:

Design Your Email Newsletters with Pizazz
Using Social Media to Position Yourself as The Go To Expert
How to Get More Business by Using a QR Code on Your Business Cards
How to Stay Out of Spam Filters AND Run a Successful Email Marketing Campaign
4 Time-Saving Ways to Generate More Online Sales via Email
The Secret Source of Never-Ending Customers and Clients
How to Successfully Localize Your Business
Use Google+ And Improve Your Search Engine Rankings

Debbie Cox, the author of this article, is a voice teacher, graphic designer and proud mom, Debbie loves sharing tips on exercising your voice with opera fanatics.

This article is provided here for your business education and inspiration by:

Will Sherwood
CEO/Chief Creative Officer
The Sherwood Group: Graphic Design & Website Design
Santa Clarita and Los Angeles, California, USA

Social links (Like us on Facebook and we’ll return the favor):
LinkedIn | Facebook Graphic & Web Design | Facebook Color Printing | Twitter

Professional links:
Video Introduction
| Graphic and Web Design Site | Online Printing Site

Comments: Please note that we reject all posts that are clearly leaving a comment simply to acquire a back link. Only comment if you have something of value to share with our other readers.

We’d like to know: What strategies have you used for building your online design portfolio & website?

3 Comments:


  • By gralogo02 05 May 2013

    Thanks for such informative article.

  • By Claud @ greyboxcreative.com 01 Jan 2014

    With great design, comes great usability, functionality and usability. I believe these are my top 3 when it comes to designing a new web page.

    Thanks for sharing a very detailed article!

  • By Website Designing 04 Jul 2014

    Very inspiring article for us Thanks for the great article. ….
    It’s definitely a good idea for me and my friends to learn
    the things that’ll expand their skill set Your ideas and presentation is very
    effactive and useful for all. I am loving all of the in turn you are
    sharing with each one!… Being a user i really like your visible information
    on this pageWebsite Designing

Leave a Reply



Current day month ye@r *

© 2013 - The Sherwood Group
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×