Many business owners understand the importance of investing in an attractive and informative website design, but not all businesses realize that you need to regularly update your website to keep it relevant and current. Here are 5 excellent reasons for keeping your website up to date:

Updating your website content is one thing you can do to your business website that’ll not only keep your business competitive, but it’ll also make a huge difference in your online success in the long-term. 

1. Increased engagement with customers

One of the most important reasons to update your website content is to create a constant stream of communication with your customers, which allows you to engage with them on an ongoing basis. A static website that has standard information that your customers have already seen won’t inspire them to engage with you or re-visit your website, but a regularly updated website that provides high-quality content will.

2. Better search engine performance

Organic traffic is hugely important when it comes to sustaining a successful business website and one of the top ways to help your business website gain organic search engine traffic is by keeping it updated with new content. The reason for this is because search engines typically pay much more attention to websites that are regularly updated than those that are not, and on top of that, updating your website with new content gives search engines more chances to index the pages on your website.

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3. More customer loyalty

The key to long-term success for any business is to consistently provide value to your customers and the best way to leverage your business website for this purpose is to update your website as often as possible with high-quality content. As a result, your customers will become more familiar with your brand, more comfortable visiting your website on a regular basis, and that much closer to staying loyal to your company over any other.

4. Use it as a tool to gather marketing data

It’s natural to look at your business website as a great marketing tool, but another way to look at it is as very effective tool for gathering valuable marketing data. Because if you think about it, what better way to learn what types of buzzwords, topics, news, and industry information that most interests your current and potential customers than by learning which ones they click on and view the most? This is exactly what you’re able to learn when you update your website content on a regular basis and then pay close attention to what your website’s analytics data shows about how your visitors respond to that content.

5. Give the best impression of your brand

And finally, one of the top reasons to update your website content that affects all other aspects of your business’ image both online and offline, is the fact that regularly updating your website content helps to present your brand in the best light possible. Making smart updates to your website’s content shows that your company cares about keeping in touch with customers, values staying informed about current events, and is an active company that prioritizes great content.

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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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