Webinars are useless if only you and a couple of your current clients see it. If you want to use webinars to grow your business, you need to reach a new audience and convert new clients and customers. Here are 5 tips to help you get it right.

1. Have a strong topic (and title)

If your topic is not appealing enough, no one will want to watch your webinar. You have to approach a topic that your customers are interested in hearing about. Think about what issues they face and how your product helps to overcome them. Can you use this as an angle for your webinar? Let’s say that you produce Photoshop actions for photographers. Your webinar could be showing how to edit a photograph in a certain way that uses your actions. Create a compelling title which makes viewers just need to click on it and find out what you have to say.

2. Get big-name guests

Everyone wants to see a star, and even if you can’t bring in a real celebrity, you can at least bring in someone whose name is known in your industry. Experts are the best people to have hosting webinars for you or coming on as your guests. If you can, find an influencer, as they will bring their followers along to the webinar as well. This is really important for expanding your reach. You also gain credibility with the presence of an expert, which gives your brand more authority.

3. Make a killer landing page

When your potential viewers see marketing for your webinar, read an email, or click on a link, you need to bring them to a killer landing page. It should give them all of the information they need about when the webinar is, why it will help them, how to register and how to view, and why they shouldn’t just click away and watch something else. The landing page should be as finely designed as your main website landing page, because it is hugely important. Make it look good but be clear, and have signing up as your call to action.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

4. Use email drip marketing

Don’t just send out one email and hope that it does the job. You can use drip marketing to ensure that everyone hears your message. Start out with an email promoting the webinar. For everyone that clicks through but doesn’t sign up, send them a reminder with a promise of great things to come. For everyone that never even opens the email, send it again with a different subject line. After the webinar has run, you have another opportunity to promote it. You can use the emails of anyone who read the email, clicked through but didn’t sign up, or signed up but didn’t watch live for the next step.

5. Have follow-ups with recordings

Finally, follow-up after the webinar with recordings of what they missed. If you are selling access to the recording, just include a brief clip. It should be informative, interesting, and include some key tips – something that shows viewers they won’t want to miss out on the whole thing. This can encourage further sales or views long after the webinar has finished airing. You can even keep these clips up on sites like YouTube for evergreen conversions.

Marketing a webinar is almost more important than the content, but not quite. The better your webinar is, the more likely it is that you will have more repeat viewers the next time you host one.

Author: With a background in Marketing, Jane Bolto currently works as a Content Specialist at Nybizdb.com. Jane is always willing to share her passion for new marketing strategies.

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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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