If you have ever asked yourself the question “Why does my business need a blog?” maybe it’s time to take another look at blogging and how it can help your business. There are many great reasons why I blog… (and maybe you should consider blogging too.)

Many small businesses are uncomfortable with social media, and think that they simply do not have time for a blog. If a business wants to be found among the thousands of online competitors, they need to use every tool that is available, including blogging. Keeping up-to-date with a corporate blog is time-consuming, and it can be difficult to come up with topics that are relevant to your audience. Blogging can help you gain a wider audience, and is a marketing strategy that you cannot afford to miss out on.

Still not convinced? Here are some pretty strong statistics to back up the results gained from blogging (and why I blog):

• 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)

• B2B marketers who use blogs generate 67% more leads per month than those who do not. (Source: FactBrowser)

• Once a site has over 300 indexed pages, traffic generation increases by 236%.  Blogs greatly increase the number of indexed pages a site has. (Source: Sigma Web Marketing)

• B2C companies that blog generate 88% more leads per month than those that do not. (Source: Rick’s Tips)

Some companies believe that their reputation and success depends on great service and excellent product alone. Although those are important, blogging can take your business to the next level:

• A solid social media strategy can include a well-written business blog that engages the reader, directs traffic to your website, and ranks high in online search engines.  A blog can provide cross-promotional marketing opportunities for Twitter, Facebook or email marketing. Fresh, well-written content will attract more visitors to your site, and promotes repeat visits and referrals via word-of-mouth.
• Your business blog is the perfect platform to showcase your expertise and personality and make your business stand out from the rest of the pack.

If you enjoyed this post, you may also want to check out these others:

If You Don’t Update Your Website Now, You’ll Hate Yourself Later
3 SEO Sins and Their Remedies
5 Small Business Marketing Strategies that Really Work!
5 Reasons to Redesign Your Business Website for 2016
4 Social Media Goals That Can Supercharge Your Business
How to Target Large Clients with Little to No Money
15 Website Mistakes You Should Avoid (Part 1)
5 Tips for Successful Business Networking
Is There Still Gold in Cold Calling?

This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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