Four Tips for Effective Website Design

Myrtle Beach Website Designers: The Sherwood Group

Award winning design firm, The Sherwood Group, proudly offers national and local clients in the Santa Clarita Valley website design services. Our art department at The Sherwood Group has a keen eye for design aesthetics and the key elements your website should include to maximize exposure and traffic to your business, while making the user’s experience on your website a pleasurable one. The Sherwood Group has over 30 years in business and is a top rated design firm that has worked with major brands, such as: The Disney Channel, Lockheed Federal Credit Union, NBC and more.

Website Design Tips

Santa Clarita Website Design firm, The Sherwood Group provides insights and expertise on four key elements that should be considered in any website design.

Website Design Tip #1: Your Website Should Be Clean & Clutter Free

Aesthetic Website Design

It’s very easy these days to overload your website with images and text to the point where visitor’s brains stop processing information when confronted with too many options. To keep visitors on your site, you want to make sure pages are not visually cluttered so that your visitor’s eyes are drawn away from the most important part of the page. Another tip for streamlining your website’s pages and posts are to keep the page content concise, short, and to the point. On most Web sites, a single paragraph should be no more than five to six lines.

Website Design Tip #2 – Clearly Communicate Your Message or Offer To The Consumer

Intuitive Website Design

Make sure the most important information is on your homepage with the secondary information only a click away. That means don’t bury information three or four clicks from your homepage. If it has to be that far from the homepage, it isn’t important. Eliminate it.

Website Design Tip #3 – Your Website Design Should Balance: Aesthetics, Useability & Function

Website Design Useability

Here’s a simple checklist to assure that you’re on track with Website Design Tip #3:

1. Major headings should be clear & descriptive
2. Critical content is seen without scrolling down the page
3. Styles & colors are consistent throughout your website design
4. Emphasis (bold, etc.) is used sparingly
5. Ads & pop-ups are unobtrusive
6. Main copy is concise & self-explanatory
7. All links are intuitive and function properly

Website Design Tip #4: Offer Your Consumers A Great User Experience on Any Device by Using A Responsive Website Design

Responsive Website Design

Today, over 46% of Internet searches are completed on smart phones and tablets. Responsive website design іs undoubtedly the future оf mobile and іs оf immense benefit tо bоth you аnd the user. Mobile users usuаllу dо nоt hаvе the time tо leisurely browse уоur entire website. Тhеу аrе visiting уоur site fоr а purpose – tо gеt specific іnfоrmаtіоn, such аs уоur address, phone number оr additional іnfоrmаtіоn rеgаrdіng а product оr service that уоu hаvе tо offer. Gіvіng them the exact іnfоrmаtіоn wіthіn the lеаst роssіblе time іs the trick to converting them іntо loyal customers.

This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

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