As a business owner, you’ve likely already been approached by someone suggesting you should establish or expand the social media presence of your company. Here’s how to do that:
The numbers don’t lie. Twitter alone boasts over 250 million monthly users sending 500 million tweets per day. Facebook and LinkedIn have equally expansive user bases and traffic levels. When it comes to return on investment (ROI), it is impossible to beat the value of leveraging these platforms.
Unfortunately the misconception that social media is little more than a playground for younger generations and niche groups still exists. While there is no doubt that there is plenty of “social” activity going on, those looking to grow their business should instead view these platforms for what they CAN be: powerful marketing and customer service tools.
Here are 3 ways that social media can help grow your business:
Create a living presence on the web
Setting up a Facebook page that is rarely updated is as ineffective as creating a static website. Social media works best when it is well attended to and viable. Your company can launch new products and services in real time instead of waiting days or weeks for print or television ads to air, and for a fraction of the cost.
Attract providers and personnel
Your company can follow potential providers to get news and announcements. When an opportunity presents itself, you can engage quickly. Likewise for staffing needs. Posting job announcements and reading profiles on LinkedIn, for example, can connect you with qualified personnel.
Connect with customers
Social media allows you to engage customers in real time. You can notice any issues trending about your company or services and address them proactively. You can also provide optimum customer service. In today’s instant atmosphere, customers do not want to send emails and wait days for a response or navigate complicated automatic phone trees to get answers.
Remember: “Chance favors the connected mind.” ― Steven Johnson, Where Good Ideas Come From: The Natural History of Innovation
The Sherwood Group offers social media integration and other ways to help make your competition wonder “Now what do we do?” Contact us today to find out how we can help you!
If you enjoyed this article, you may also want to check out these others:
Rookie Social Networking Failures and How to Avoid Making Them
How to Get Business Referrals at Face-To-Face Networking Events
3 Tips To Strengthen Your Brand: Patience, Passion and a Catchy Name
4 Ways To Grow Your Business Using LinkedIn
How To Amp Up Your Visibility With Facebook
4 Ways Business Blogging Helps Build Trust In Your Business
Grow Your Business With Email Marketing
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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