Today, it’s more important than ever to promote your company on YouTube.com, especially if you’d like to increase your Google rankings.
And, it’s easier than ever to create a company introduction video. You can do it yourself using the video camera feature that’s probably included with your computer, or if you feel uncomfortable about that, there are many students as well as professionals who are happy to work with you.
However, if you want the best deal price-wise, you should be well prepared before walking into the studio.
— What is your message?
— What are the 2 or 3 main points you’d like to get across?
— Do you have good visuals to help break up the presentation?
Here’s a simple example of a video I did for my company. It was shot and edited by Alex Bleecker in Santa Clarita for the astounding amount of $25.00 (Since he had recently graduated, I tried to offer more, but he refused. His rates have since gone up, but even so, he’s still a bargain).
When I entered the studio, I knew exactly what I was going to say. I planned to use quotes from some of my clients stating the results they’d achieved working with me. I also had a complete selection of my best work, which I laid out on a table in the studio, so my video wouldn’t just be a talking head.
Sure, I might have done better than this, but I could also have spent a LOT more money.
The major benefit of posting a YouTube video is because of YouTube’s close relationship with Google. In fact YouTube is owned by Google.
Bottom line, when you do this and include written content, key words, and links to your site, you can count on the fact that your Google page ranking will increase… and isn’t that what it’s really all about?
What are your thoughts?
If you enjoyed this post, you may also want to check out these others:
Design Your Email Newsletters with Pizazz
Using Social Media to Position Yourself as The Go To Expert
How to Get More Business by Using a QR Code on Your Business Cards
How to Stay Out of Spam Filters AND Run a Successful Email Marketing Campaign
4 Time-Saving Ways to Generate More Online Sales via Email
The Secret Source of Never-Ending Customers and Clients
How to Successfully Localize Your Business
Use Google+ And Improve Your Search Engine Rankings
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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Please comment. We’d like to know if you found this article informative or helpful?
By lin 30 Jun 2012
Great promo! Thanks for sharing your years of wisdom with us!
By Errol Woolston 11 Jul 2012
I always visit youtube when seeking for new music videos. Youtube is additionally good if you want to check out documentray stuff. Kindest regards
By David Kerr 18 Nov 2012
Another great addition to your Success Secrets and Tips, thanks Will!
My company has done a lot of work with Adwords and our next step is to start up a Youtube channel, so thank you for all of the above advice and examples. I look forward to your next post.
By Will Sherwood 19 Nov 2012
Hi David… I’ve started using the Google Adwords Tool to help me select the best keywords for each of my blog posts too. It’s a great way to assure that we reach the people who want the information.