These are 3 of the most clever, funny, and memorable animated ads I’ve ever seen! Be sure to watch all 3. Each is wonderful and unique (Wylie Coyote and the Roadrunner would be proud).
De Lijn, the public bus company run by the Flemish government in Belgium, has launched this new ad campaign showing that it is smarter to take the bus or tram than travel alone. The concept for these commercials came from Duval Guillaume Modem in Antwerp, and the 3-D production was done by CC (Creative Conspiracy). Don’t know if there is safety in numbers by taking a bus in Belgium, but in the U.S., it’s crowded and a good way to get elbowed by strangers and attacked by psychopaths. Still, the ad is memorable and cute.
DeLijn plans follow-up campaigns that will “focus on the nature friendliness of public transport and the fact that taking the bus gets you faster through traffic and helps you to get rid of the stress of finding a parking space.” DeLijn is also working on a smartphone game featuring the ants in the commercial –- a nice distraction while riding the bus.
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