7 Expensive Pay Per Click Marketing Mistakes to Avoid

One of the quickest ways to draw a lot of potential customers to your website is through pay per click (PPC) advertising. When it’s used correctly, PPC can be a fantastic way to drive relevant visitors to your website and generate new online sales for your business.


Pay Per Click advertising

A Pay Per Click campaign is not simple to manage. You need expertise and appropriate knowledge.  Avoiding the most common mistakes can save yourself hundreds of dollars.  The following are 7 common mistakes that you can avoid to save yourself time and money.

1. Choosing the wrong keywords:

Keywords are the primitive entities of PPC ads. Selecting an accurate and relevant set of keywords will facilitate increasing the quantity of clicks on the ad and increasing the web site traffic also sales.

Maintain a decent proportion of audience keywords and product keywords by dropping some of the less attention-grabbing audience phrases. Concentrate on the categories nearest to the product and services.

For example, if you are offering Healthcare products, then “Healthcare Industry” is a potential product phrase, but “Healthcare Industry jobs” is a user phrase and therefore less interesting.

2. Ignoring negative keywords:

Negative keywords allow you to exclude search terms from your campaigns and assist you to target only the keywords that relate your customers. When you are choosing negative keywords for your PPC campaigns, look for search terms that are the same as your keywords.

3. Neglecting ad extensions:

Another element of PPC is ad extensions. Extensions expand your ad with additional information and increase your ad’s click-through rate, as well as increase consumer engagement and direct the flow of customers.

Extension formats include:

  • Call buttons
  • Location information
  • Links to specific parts of your website
  • Additional text and more…

Each extension serves as another opportunity to grab the attention of a potential customer, as well as lending credibility.

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4. Not Maintaining a Quality Score:

4.1 What is Quality Score?

Every marketer should aware of the quality score while creating ads. Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. Quality score important to boost your ratings by working consistently on your account. If you have a low-quality score, it is very difficult to get them to show up, because your ad rank will be too low

4.2 How to Maintain Quality Score:

 Quality Score is a reflection of the health of your campaigns and influences overall account performance. Here are the main factors that are taken into consideration to improve Quality Score.

  • Landing page quality
  • Targeted devices
  • Keyword relevance
  • Improve site load times

5. Not Using Long Tail Keywords:

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use. Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers. It is much easier to rank for long tail keywords than for a lot of common keywords. Another benefit of focusing on long tail keywords is that, though these keywords are used less in search, the visitor that finds your website using them is additional possible to shop for your service or product.

6. Not Optimizing the Landing Page:

A well-designed landing page can greatly increase conversions for your PPC campaigns. A Landing Page is a page that focuses information targeted towards a particular user. In order to make money online, you need to get your web visitors to convert.  When you’re creating landing pages don’t create same as the home page. A home page is about your services and products.  If you’re creating landing page create a separate page related to ads. Then the customers will redirect to the proper page.

7. Not Using Proper Keyword Match Type:

When you set up an Adwords campaign, you’ll have to create ad groups and then pick keywords to target within those. In most cases, you’ll want to start with exact keywords to ensure ad relevance. What’s important here is that your quality score is only based on how well your ad performs on exact match keywords.

There are 3 main types of keywords that you can specify.

  • Exact Match Keyword
  • Phrase Match Keyword
  • Broad Match Keyword

Author:  Michael Anthony works as a content marketers for USAExeList a high-end b2b email lists provider based in Addison, Texas. He has been promoting high-quality content in select niches for their clients.

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15 Website Mistakes You Want to Avoid (Part 1)
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.
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