Does your business website reflect your future plans for your business or does your current virtual space feel a little dated or hard to read on mobile devices? If it’s been awhile, maybe it’s time to give your business website a face lift.
If the answer is more ho-hum than ah-ha, you may want to consider giving your internet home a make-over. Need some incentive? Here are 4 reasons to redesign your website this year.
1. Is your website responsive?
Today, over 46% of Internet searches are completed on smart phones and tablets. If your website isn’t responsive and doesn’t automatically resize so it’s easily accessible and readable on mobile devices, you may be losing business, and it’s time to refresh your website’s design.
2. Have you revisited your business’ vision?
You have always had a vision for your company or brand. Your website is a reflection of that vision. The information and layout of your website help you project that vision to your customers so that they can become connected to your dream and a part of your growth. Just like you, the nature of your company evolves. The website that you designed six months ago may no longer adequately express the current state of your company. Redesigning your website is not only a necessary way to share your latest information and future plans, it is an opportunity to revisit where you were the last time you updated. Seeing how far you have come can be just the motivation you need to make the next great leap forward.
Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”
3. Do you need to restate your involvement?
Seeing a newly redesigned website is a lot like visiting an office that is still shining from recent remodeling. It shows your visitors that you are present and active even in your virtual areas. Clients and customers are reminded that you take pride in how you present yourself. The subconscious thought that you dressed things up just to make a good impression on your visitors can go a long way toward building a good reputation for your brand.
4. Should you add interactive extras?
Whether it’s a downloadable app, a calculation tool, or a blog that encourages visitor participation, interactive areas let your customers know that you want them to be involved on a personal level. Redesigning your website to include interactive areas can remove the distance between your customers and your business no matter how far apart you are geographically.
5. What about added bells and whistles?
A website update is a great time to make sure that your web designer is offering everything you need to produce a captivating website at a price that works for your company’s budget. Take some time to research your options. If your current designer does not offer everything you want at a price that you can afford, look into other options. Find out what it will take to redesign your site so that your move will be seamless for your visitors and your search engine ranking won’t be interrupted. Your bottom line may thank you for the added attention.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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15 Comments:
By Curro Astorza 10 Dec 2014
That was pretty interesting, specially the first reason, at least for me…
By Andy Comber 10 Dec 2014
Hi
There could be a number of good reasons to redesgin your website, but to my mind – the creative urge apart – they can be categorised in four ways::
1. Your analytics make a compelling case
2. Your business / marketing strategy is changing
3. It can no longer provide you with the right functionality now, or in the future
4. Customer feedback / business monitoring
By Guillermo CARRETERO 10 Dec 2014
You dont need to wait nothing to make changes . Some things that I call the esqueletor of the web site, music dinamic , brands , and symbolism could mantein in a similar form , this makes easier to the audience to catch it inmediatly. But You can change the orbital things of the web page and refresh it every regular time. At lest the basis of the site became as a brand .lets take a simple sample Johny Walker gentleman was waking to the right (i think) the same gentleman change his steps to the oposite side. this marks a change without killing the esqueletor-or the iconic symbol.
By Bill Abramovitz 10 Dec 2014
Redesigning Your Website? Don’t Ditch Your Old Design So Soon — Here’s come great advice that landed in my email from Jakob Nielsen of the Nielsen/Norman group. Short story: Hold your Horses! http://www.nngroup.com/articles/redesign-competitive-testing/?utm_source=Alertbox&utm_campaign=21bed77bcf-Competitive_Testing_12_08_2014&utm_medium=email&utm_term=0_7f29a2b335-21bed77bcf-24262329
By Amy 10 Dec 2014
As everyone knows, the beauty of a website is that you can change it whenever necessary. Several comments pointed out valid reasons for change – user feedback, analytics, strategy refresh, etc. Laying out an “editorial calendar” for your site helps keep this front and center. For example, a homepage refresh every 6 months, revisit the UX, ensure content is tweaked or added to every month, goals to drive multiple channels or content types into the site. Setting methodical milestones as a roadmap keeps the focus, and then be able to quickly react to short-term needs when they pop up.
By Bella Angel 15 Jun 2015
Hi…
thanks for sharing your valuable insight with us. Point add interactive extras is very important for me.
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By Luke Ronchi 08 Feb 2016
Great information and valuable nuggets for future planning. Thanks for sharing the reasons to redesign website tips. Better design can improve your search engine rankings, too.
By kepran 07 Mar 2016
Good article. Thanks for sharing this!
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By Akash Chauhan 20 May 2016
Redesigning your website is a great opportunity to refresh the content on your site. Frequently updating your content is essential to Search Engine Optimization (SEO) success but a website redesign project is a great opportunity to perform a full-scale overhaul of your website content. A redesign project is also an opportunity to investigate the effectiveness of each page on your website.
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By digitalopeners 17 Jun 2016
nformation and valuable nuggets for future planning. Thanks for sharing the reasons to redesign website tips.
By pooja 15 Mar 2017
Yes, the never-ending designing revisions are one of the major challenge that the website designer has to face. Just a single revision can make a designer fall into complete coding revisions.
By pooja 15 Mar 2017
Updating your site is an extraordinary chance to revive the substance on your site. Often refreshing your substance is basic to Search Engine Optimization (SEO) achievement however a site upgrade venture is an awesome chance to play out a full-scale redesign of your site content. An overhaul venture is likewise a chance to research the viability of each page on your site.
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By pooja 15 Mar 2017
Yes, it is important to redesign your websites because today’s all the users are using smartphones as well as the laptops so we need a website which is portable in nature and the background image and font of the website’s page change automatically according to the platform.
By pooja 20 Mar 2017
Content fluctuates relying upon the motivation behind the site, from recordings, to gigantic pursuit zones, including pertinent news or huge merry go rounds. The normal structure, nonetheless, incorporates a full-width picture/video with a little measure of content, a solid slogan and an extremely convincing “invitation to take action”.
By Amit Kumawat 24 Nov 2017
Thanks for sharing. Such a great article. This article is so informative and valuable for web developers for their future planning. You can find more information at
http://www.damiestechnologies.com/blog/website-development-scripting-languages-used-programmers/