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Most people do NOT like being “sold” on social media. People network to engage with others. So the main challenge for any business is how to sell using social media without looking pushy. Here are five ways to sell without looking like you are selling:


Social media selling, will sherwood, the sherwood group, graphic design, website design, santa clarita, los angeles

With over 700 million users on social media, it makes sense to market your business through social media.

Create Engaging Content

Often called “native marketing,” engaging your customer by providing useful and entertaining content is an important way to sell your product or service. Rather than doing a “hard sell” in which you overtly tell your audience about your business, you share photos, videos, or blog posts that demonstrate the value of your product or service.

Understand Your Target Customer

By engaging with your customer through worthwhile content, you keep their attention. Understanding who your customer is and what is important to them is essential for this type of engagement. For example, if your target customers are moms, you might want to emphasize balancing work and home life. Show them how your own service or product can help them achieve their goals by providing tips and strategies to help them in their own lives.

Do you need help growing your business? Click here to check out our website design and marketing communications packages. We will help you achieve your business goals and in the process, leave your competition shaken and wondering, “Now, what do we do?”

Create Shareable Content

Engaging content that people will share is very important to selling without looking pushy on social media. Customers on the Internet are more likely to make a purchase based on the recommendation from a friend. One of the main ways that make such recommendation is through sharing content on social media.

Create Engaging Videos

Entertaining videos are the most viewed and shared content on social media. Creating engaging videos are a great way to sell without seeming like you are selling. For example, you might create a series of 15 second Vine videos that you can combine into a YouTube video that feature your product or service in an interesting, humorous and informative way.

Develop Brand Loyalty

Developing brand loyalty and trust is a consequence of engaging content. You want people to have positive associations with your brand and look forward to networking with you on social media. If you provide this kind of content, you will be able to market your products or services without looking pushy.

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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.

Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

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