Maybe it’s time to “Face” the music! If your business isn’t using Facebook advertising to build an email list of prospects and buyers then you may be leaving money on the table.
In this post I’m going to show you how you can win with Facebook advertising, not only because they can be cost-effective, but because of the many targeting options Facebook Ads can offer!
Here’s How Facebook Advertising Helps You:
- Facebook will bring in more super-targeted leads for your business.
- Facebook will help build long-term relationships that build brand recognition.
- Facebook Ads can be very affordable.
How does Facebook work for your business?
As we move forward into the fourth quarter, you may have noticed the Facebook trend for the past nine months: Your personal or fan page posts do not seem to show up on your friends/fans timelines! This is because Facebook wants you to advertise.
Facebook collects massive amounts of data that allows them to quantify your active users on Facebook. Facebook advertising is truly the better way to manage your social media presence for increased business in 2015.
Don’t fight it… EMBRACE IT!
Facebook advertising for business will be around and Facebook will continue growth as a platform that provides highly effective ways to reach very targeted consumers. It’s tough to imagine this trend changing for the foreseeable future. It’s simple to be one with Facebook advertising for your business. The power of Facebook lies in the fact that it is the most visited website on the internet! You can embrace Facebook and be great at it.
Reference: Facebook’s second quarter earnings report
The Truth about Mass Emails & SMS
Mass Emails: Unfortunately, there’s an increasingly known secret about mass emails: The don’t work!
SMS: Anytime you comment on something in Facebook, their algorithms pick that up. Whenever the algorithms note that an interaction has taken place, i.e. your page has connected recently with a user, they liked a comment, you liked a comment, etc. it raises the value within Facebook, and Facebook values your comments higher. This means your comments will be shown to more and more of your fans.
Why Facebook Advertising?
For one reason, there are over 800 million Facebook users active each day! Consider the enormity of that number for a moment. Depending on your product or service, that’s the ability to tap into many potential customers! If they scroll past your advertisement in their news feed, create a new ad for them and work on your targeting. But don’t worry. You don’t have to throw your advertisement into cyberspace and hope that someone sees it. When you advertise on Facebook you are picking and choosing the people that you would like the ad to reach.
- Facebook advertising puts you in a places that you decide your ads should be.
- Facebook gives you extensive options to target your specific audiences.
- You can filter who sees your advertisements by geographic areas, age groups, genders, education status, relationship status, and even celebrity, brand, or competitor pages just to name a few.
- You can also choose to push your advertisement to people who have already told Facebook that they like the types of things your business does!
- Facebook advertising even gives you options on how much you pay for services based on the amount of distribution you want.
- Facebook collects data and gives you a breakdown of how each ad campaign you design is faring in the Facebook universe.
Facebook is only one example of the many different social media outlets you can use to help promote your business, and look at how much exposure your business could get.
Long Lasting Relationships
As a business, your goal is to create long lasting relationships with consumers thereby ensuring repeat business. Well, consumers are already incredibly attached to their cell phones and other mobile technologies which creates a 24/7 link to social media. So why not use that link to get your company at their fingertips at all hours?
Let us help you develop your advertising marketing plan.
If you enjoyed this post, you may also want to check out these others:
4 Tips for Entrepreneurs Looking to Grow Business
3 Ways to use LinkedIn Groups to Grow Your Professional Network
Greeting Cards: Are They a Thing of The Past?
How To Amp Up Your Visibility With Facebook
10 Surprising Social Media Statistics [Infographic]
15 Statistics That Prove You Need Mobile Email Optimization
This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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8 Comments:
By 67nj 03 Oct 2014
I’m approaching myself to this topic andò this article covers lots of interesting insights.. I’m definetely going to share it with my clienti.
By Richard Ashton 13 Oct 2014
We ran a $5000 campaign on FB targeting women in Palm Beach county and we even went as far as giving away free spa services to test the effectiveness without success. The site I funded and launched at that time was “The Beauty Beast” at http://thebeautybeast.com which couldn’t be more suited for women. A free give away from multiple spas as a co-marketing effort. We learned a valuable lesson when it comes to using FB for digital campaigns. We’re good marketers and we tried everything too!
By Curtis N. 13 Oct 2014
In my experience, social media advertising (not necessarily paid) has a much greater return. The key is employing someone who knows what they’re doing and is constantly monitoring those platforms. For my clients (mainly automotive), 90% of their total internet leads are from SM. And of those, only 10-15% are from paid social media advertisements. That’s not even considering “dark social”.
By Jamie Barnett 13 Oct 2014
To-date, we have not gotten much activity from Facebook users. We have about a 5-10 person interaction each week. A couple requests for quotes and have received only 18 leads since beginning to posting on Facebook regularly. Only one of these turned into a sale that was not a repeat customer. Some of these inquiries were due to sponsoring a post. I don’t know what results can be expected from banner ads on the right side of the screen because we have not tried this yet.
However, other non-paid advertising has worked tremendously. Mainly SEO and accessibility to handle this type of web optimization and maintenance in-house or overnight. Social platforms have been a way to get our webpages viewed and rated to the top of Google and other search engines all over the USA and Internationally. We have increased our sales and close rate by more than half this quarter compared to last.
So if you ask me if social media is a good place to market, I would have to say yes!
On the other hand I am not certain about pay per click advertising results. Our first starting place will probably be with Google, Google Plus, Google My Business, You Tube or right here on Linked In. These are our results for our type of business. Depending on what you sell/manufacturer, Facebook can be the ideal place to meet your customers. I would be interested to hear from manufacturers who have had great success with Facebook advertising.
Thank you for allowing me to participate. Looking forward to other comments.
Jamie Barnett
SureCoat Systems
http://www.surecoatsystems.com
877-823-7873
By Alicia Bormann 14 Oct 2014
LinkedIn has been great for networking and connecting with people in the electronics industry for me. I have learned a lot through others posts and contributions. Groups are great and well versed. Twitter has also been helpful and useful. Facebook, not so much. I do have a page for our business but it is not as versatile as LinkedIn and does not seem to be as productive. So I spend much less time on my Facebook company page then I do with LinkedIn and Twitter!
By Steve Norall 14 Oct 2014
We’ve seen great results from social media. Primarily LinkedIn. But also PPC has worked well for us and organic search (fueled by content shared in social).
John, I think Twitter is better than you think for B2B. Just have to look at the goals differently. We’ve built to 4,000 followers organically (no follow to follow back, etc.) and what we get there is ideas for content, but also a lot of good collaborations on guest blogging naturally with highly relevant folks. That has helped support our SEO.
The key in my opinion is looking at it in whole and understanding how each platform plays it’s role in increasing web/company visibility and overall goals.
By Rolf H. 18 Oct 2014
Hi Will,
Interesting article.
I must admit that I use Facebook a lot, but have used it only for posting events in the past, not using it for attracting new customers by bying advertisement there. I use e-mail advertisement quite lot, but mostly to targeted customers and not so much to the random masses and also interact on LinkedIn in order to attract new business through participating in discussions.
Right now I am not so much into any line of business where I need to attract so many new customers so now direct marketing targeting those I would like to do business with is more important than reaching the masses.
But if we want to escalate any future business to the masses, it might be a good idea to use Facebook.
We will see, as there constantly are new and offordable ways of marketing services and products, but thanks anyway for posting your tips and ideas.
By Komeil 20 Oct 2014
I used facebook Ad a lot of times, I was able to bring people to my page, but not much clients! you can’t get exactly what you want on facebook Ad, but you can boost your name out there . . .