How to maximize your business through the use of micro sites…
What is a Micro Site?
Micro sites can be thought of as mini websites, usually ten pages or less, designed to provide specialized or in depth information about one specific product or service. Micro sites have their own navigation, very often their own domain and depending on its ultimate purpose it may or may not link back to the parent site. Subdomains are often used to isolate a micro site’s content while still maintaining brand relevance to the parent domain.
From an SEO stand point micro sites are useful due to their tightly focused, yet detailed content. This is also a good trait for Pay-Per-Click (PPC) advertising since relevancy can be established between keywords, ads and the micro site’s content, resulting in low bounce rates and higher conversion rates. When matched up with a very specific and relevant domain name and a check-out cart, a micro site can evolve into a highly efficient conversion site.
Can your business take advantage of a micro site’s specificity? It can, as long as you have a very specific product or service that you want to break out from your main website. What’s more, if you are able to acquire a domain name which closely matches the name of said product or service, you may be able to get a good page rank to quickly boost your sales.
Below are a few more micro site ideas for your business:
Micro sites offer a great opportunity to separate your new product or service from the white noise of the rest of your site. Micro sites product launches also look great on off-line media such as magazines, billboards, etc.
Micro sites capture your visitor’s attention much more than any link within your main site. Should you need to promote a particular product due to overstock, a micro site may be the perfect way to do it.
Although by definition a micro site should have a tight focus, you may be able to develop a micro site with specialized holiday merchandise (the tight focus would be on the holiday). If this is the case, you may be able to develop a holiday micro site once and use it again and again, changing only the merchandise while maintaining a consistent site structure.
Highlighting a Particular Product:
You may also opt to create a micro site for a specific product which is selling particularly well or one that isn’t selling at all. Often time specificity and relevance can radically improve the conversion rate of a product or service. You may have a diamond in the rough somewhere in your inventory which could become a great seller in the spotlight of a micro site.
Although micro sites have a limited range of applications, they may just solve a very specific problem on your site. Feel free to contact us and we’ll be happy to discuss micro sites with you and how they may improve your bottom line.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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