How To Build Your Brand Online Using A Smart Social Media Strategy

While a content rich website and Search Engine Optimization (SEO) are certainly very important, when you’re trying to build your brand online including a smart social media strategy is a must!



Most people who aspire to success on the internet mistakenly believe that all they have to do is put up a website and fill it with pages that contain just the right percentage of particular keywords and keyword phrases. They consider this their contribution to SEO and that doing this alone will push their site to the top of the search engine lists. However, it’s critical that you include a social media strategy in the mix, if you’re to succeed.

When using social media as a marketing tool, it’s not enough to just create lots of posts on your social media and/or blog pages. In fact, it’s more effective to create fewer posts that are of higher value in terms of content. When people read social media posts they’re really looking for useful information, just like when they visit your website. The difference is, social media posts are designed to entice readers to visit the poster’s website – that’s what the intention should be anyway. So your social media strategy should be to provide your readers with useful, relevant, well written posts. By doing that, you’ll not only get them to visit your website, they’ll very likely tell their friends about it.

Here are 4 tips for creating quality social media posts:

  1. Write in your own “voice”. In other words, write with the same tone as when you speak. If you tend to speak casually, as most people do, you should write with a casual tone. If you speak with a more formal tone, write that way. By writing in your own voice, you’ll feel more comfortable and confident, and that feeling will come through in the tone of your posts.
  2. Write from real experience – Either yours or someone else’s. If you have firsthand knowledge and expertise on a given topic, use that. If not, thoroughly research the topic you’re writing about, then present it in your own words.
  3. Cite reference material. This ads additional levels of credibility to your post content. Your readers will appreciate the fact that you did some research on the topic, and they’ll feel as though they won’t have to.
  4. Contact The Sherwood Group or call Will’s mobile phone +1-661-904-9977 for more information on how to build your brand using social media.

Building your brand by employing a smart social media strategy doesn’t have to be difficult. In fact it can be fairly easy, if done properly. Commit to the tips I’ve outlined above and discover how easy it can be.

If you enjoyed this article, you may also want to check out these others:

How To Get More Business Using LinkedIn
Using Social Media to Position Yourself as The Go To Expert
How To Establish Yourself As A Thought Leader In Your Industry
Increase Your Credibility by Increasing Your Visibility


This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising,  graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering,  Now what do we do?”  We are located in Myrtle Beach, South Carolina.
Do you need help growing your business? Click here to check out the social media marketing and website design packages from The Sherwood Group. We’ll help you capture new business and achieve your goals.

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