People are still a little mystified by how well blogging can work. So, whether you’re new to blogging or a veteran blogger, here’s how you can use this online tool to enhance your business:
When Twitter was introduced, people thought that tweeting would soon replace blogging. After all, the modern consumer has a short attention span, right? So they’re likely to prefer snippets of information that come in 140 characters as opposed to a typical blog of 250-300 words. Still, blogs seem to be gaining in popularity rather than losing ground. It’s not as though Twitter doesn’t have its market, it does. It’s just that there’s a market for blogs out there as well.
If you’re wondering how to effectively use blogging to enhance your business, here are a few tips, including why you should avoid keyword stuffing:
Avoid Keyword Stuffing
Search engines don’t allow you to indulge in “keyword stuffing” anymore i.e., using the same keyword over and over again in the course of an article just to drive traffic to your site. In fact, websites that continue to do this are now penalized and will show up much later in searches.
Use the Right Keywords and Use Them Well
Just because you’re suppose to avoid keyword stuffing doesn’t mean that you can’t use keywords at all on your website. You can continue to use them 3-4 times in a 3-400 word article or blog post. Your keywords should be simple ones that people will look for when they’re searching for information on a particular topic. For example, common real estate keywords are “real estate,” “house,” “home,” “apartment,” “mortgage,” “rent” etc.
The Internet as a Source of Information
Keep in mind that most people look on the internet for information. For example, if you’ve just started looking for an apartment to rent, you’ll probably look on the internet for tips on how to go about the process, especially if this is the first time you’re renting. You might like tips about finding an apartment, negotiating the rent, managing your finances, decorating your apartment etc.
Giving Your Customers the Information They Need
So the best thing for you to do, as a small business owner, is to think from the point of view of your consumer. What kind of information do you think would appeal to them? What would you have liked to know when you were first looking for an apartment? Then try to write helpful blog posts about those things. Not only will this draw customers, it will also help you to become a thought leader in your field in the long run.
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This article is published by Will Sherwood | The Sherwood Group |Website Design | Graphic Design | Marketing Communications: The Sherwood Group has over 30 years of experience working with all sorts of companies, small and large. Our clients range from entrepreneurs to Fortune 500 firms, in nearly every business sector, from across the street to around the world (and yes, even Europe, China, and South America). Our goal is to create advertising, graphic design, website design, and marketing communication that still looks fresh and relevant 10-15 years later. Our mission is to stir your imagination and leave your competition shaken and wondering, Now what do we do?” We are located in Myrtle Beach, South Carolina.
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