The benefits to advertising with Workforce Management in July continue as evidenced by our FREE ad research study and our expanded Success Stories section -- a unique opportunity for showcasing how one of your clients has successfully used your product. See below for details
Readex
Success
Stories
Insertion
Order (pdf 110Kb)
As an added
value to your display advertisement in July, Workforce Management
is providing you with a FREE ad measurement report. We have contracted
with Readex, a leading marketing research firm, to offer a special On
Target! study that will further help you quantify the impact your
advertisement is having on our qualified audience of decision-makers.
Specifically, the July Readex study will poll readers on the creative
and communicative implications of your advertisement. You will benefit
from both ranked AND verbatim insight regarding your ad message including
reader answers to the following key questions:
| • | Is the advertisement visually appealing? | |
| • | Is this ad easy to read? | |
| • | Is enough information being delivered? | |
| • | Are the product or service's benefits being clearly communicated? | |
| • | What is the overall effectiveness of this message? | |
| • |
What
comments do you have that could improve this placement's communicative
message to you, the reader? |
Remember, inclusion in the On Target! research study is FREE with
your display advertisement of 1/3 page or greater in July!
Use the highly anticipated and promoted July issue to show off your products and services in the Success Stories special advertising section. Your success story will highlight how a specific client used your product or service to meet a critical business need. Their results will inspire other professionals and help open the door for you to demonstrate how your product or service can help them achieve similar results.
The full Success Stories program includes one full-page ad mirroring a full-page Success Story. This package also features a picture of your client company, and 500 FREE reprints for additional marketing use.
Or, you can choose to participate in the Success Story only which includes a full-page Success Story (without accompanying advertisement) as well as a picture of your client company, and 500 FREE reprints.
Don't miss out on the excitement of the special July redesign issue. Contact your Workforce Management sales representative today to participate in this valuable July program.
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